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Course Spotlight: Icons, Logos, and Logotype Design

In Icons, Logos, and Logotype  Design, students learn to develop comprehensive and memorable identities using symbols, logos, and trademarks while considering message reducibility, media variables, and usage standards.

Outstanding instructor award-winner Shirin Raban answered a few questions about the course for us.

  • Why is this course important for my design education?
    Brand identity design is a very powerful way to clarify design objectives, organize information and communicate it visually and effectively. A logo is not merely a pretty design; it is a conceptual way to present the image of a person, company or product to the world. You can apply your knowledge to other design disciplines and your view point in general. 
  • What will I take away from this course?
    On top of a number of portfolio pieces, you will learn to ask questions that define important objectives, and will develop the skills to visually communicate those objectives in a clear and concise way. Along the way, you will combine those skills with artistic sensitivity and creative thinking to design fun and useful logos and apply them to a number of formats such as promotional pieces, retail environments and identity systems. 
  • Do you have a sample exercise/assignment?
    A.   Designing a logo mark and applying it to three branding items.
    B.   Designing a logotype for a retail store and applying it as outdoor or indoor signage.
    C.   Designing a personal logo mark based on the book “Decoding Design” to make use of numbers and their universal meanings. Followed by designing a print or electronic promo piece (brochure, web page, etc.) and applying the logo mark to it.
  • What have other students produced for their portfolio in this course?
    Here’s an example of a signage application by student Tamara Lau:

And here is sample work from student Imelda Halim:

And from student Heather Malone:

There’s still room in the online section of Icons, Logos, and Logotype  Design, this winter. Click here to enroll today.

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