In UCLA Extensions we have many inspirational graduates who are pushing towards development. Meet Aneesha s DCA graduate who shares with us some of the projects she has worked on after UCLA Extension certificate program. If you wish to learn more about Aneesha, visit her online portfolio at https://www.behance.net/Aneesha_Bharadwaj.
What brought you to the DCA program?
I have always been interested and curious about what makes good design. Questions like who is the user? What does he/ she like? Why am I designing this product for them? Why will they use my product? What will they be feeling and experiencing when they will use my product? These are important things I keep in mind and hope to answer with each of my designs.
Having my background in product design and design strategy it was really challenging to create design that engages the user and keeps him/her excited. My prior work experience in India was to get user research for consumer electronics. Find out why the existing product is failing and how our new design could help solve the problems. Then come back to the table after gathering data and map out user journeys. That’s what got me excited and more interested about user and interaction design because in the end if your user likes your product and continues using it without complains it is successful.
I was attracted to the DCA program at UCLA Extension for the variety of courses being offered. The advantage of joining the program is that there are various choices of electives which include Visual Design, UX, Web Design, Interaction Design and more.
What were your favorite courses and why?
I have taken lot classes at Extension from Visual to UX to Interaction design. The instructors have been inspiring and motivating me to push my limits. I found design with electronics most fun. Playing with Arduino circuit boards and designing user interactions is the most intriguing. To a designer you want to hear from your user/s that your design is purposeful and solves the problem what they previously had.
How have the UCLA Extension classes helped improve your work, and or expanded your professional development in the field?
The DCA program has taught me to be more professional, dedicated and passionate for the art and design industry. To work in a team, generating ideas, presenting in front of them and getting valuable feedback. Showing your enthusiasm by not just delivering what is needed but doing much more that gives it the extra edge.
I was fortunate to get an opportunity to work at the Getty Museum during my study here. Also events with AIGA constantly kept me in contact with other designers and events.
Passionate about design, storytelling and technology, I have a created variety of work in the field of interaction design, visual design and UX. My aim is to create compelling design to enhance user interactions. I thank the DCA faculty and the program for being so diverse.
Explain the current project with Silicon Beach.
This project called ‘in type 2016’, was in collaboration with AIGA Los Angeles held at Looking design studio. There were 10 students from different schools across Los Angeles. Each of us had to design a typographic poster showcasing a selected neighborhood.
My chosen neighborhood was Silicon Beach. From my initial idea I wanted to achieve the tech feel from Silicon Beach, the motherboard one where the type ‘silicon’ is set. My concept was to show the poster infused with tech and innovation. Materials used were rivets which led to the formation of the the grid structure of 1 inch squares. I used red strings for the type to stand out from the base.
I used materials like rivets, red string, and card paper on a white background.
We had formal photo-shoot of our work done in the photo lab. It was an amazing workshop weekend. Productive for the limited 2 days to finish off the poster.
And we are going to exhibit our work at the A+D museum on Nov 5, 2016.
If the phone rang right now and somebody offered you your dream design job, who are they, where do they work, and what’s the job?
My dream job would be designing solutions that have long term impact. Be it digital agencies and design studios where I can keep learning and growing as a designer and focus my skills to enhance better user interactions. I am fascinated to work at places where the focus on building purpose and creating impact is through collaboration, creativity and innovation. If I had to name one company it would be IBM interactive experience and the the job would a visual interaction designer
Where do you see yourself professionally in 5 years?
Five years from now I see myself as an interactive design director still very much passionate about design, technology and my work.