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Design II final project presentation: Fiona Chen

Instructor Henry Mateo is known for going above and beyond the call for his students, and this past quarter was no different. Henry arranged for his Design II: Collateral Communication students to share their final projects at Brand Knew where notable guest critiquers from the LA design scene were on hand to give our students feedback.

Student Fiona Chen shared her work with us:

Name: Foray

Fiona says:

This project was the most challenging, yet fulfilling projects I have done so far in the DCA certificate program! I chose to create an entire bakery/cafe based around a rustic, modern hip, homemade vibe that is quite popular right now. “Foray” was a name taken from the French word from forest, with an “American” twist to the name for readability.

I tried to appeal to a more hipster audience of late twenty and thirty year olds, as well as young, up and coming families in places like Atwater Village or South Pasadena. I was very much inspired by the look of cabins, forest (and trees of course), and a feeling of warmth and coziness.

I wanted the whole brand to convey this vibe by making it look a little loose, and handmade, and with the use of warm colors. The trend right now is a lot of artisan, modern, hip coffee shops, and I wanted to explore the trend with more of a craft and rustic perspective to it. The whole process was definitely long and hard, but it really was a good challenge in terms of seeing what worked and didn’t in terms of building boxes, and using new processes like screen printing. I had never made boxes before, and Henry really challenged us to think “outside the box,” literally. I felt really good about how my bakery box “kit” turned out, and with a little trial and error, I think it worked out well and was a different way of presenting packaged goods. I had a blast with this project and it definitely presented me with several new challenges, in a very good way. I hope that came through in the final result of my project!

Project 1 was a fragrance brand that was completely different from my second project. It leaned toward more of a minimal vibe towards an upscale audience. The result was “Opus” meaning composition. I used a diefold for the box (which required a lot of trial and error!) and a clear opacity adhesive for the bottle. My lookbook used different size cut pages to emphasize the shapes and lines I used as inspiration for this look.

 

Great work, Fiona!

Design II final projects presentation: Caitlin Madill

Instructor Henry Mateo is known for going above and beyond the call for his students, and this past quarter was no different. Henry arranged for his Design II: Collateral Communication students to share their final projects at Brand Knew where notable guest critiquers from the LA design scene were on hand to give our students feedback.

Student Caitlin Madill shared her work (two projects!) with us:

Name: Hex

Top 5 Descriptors: Edgy, Independent, Powerful, Commanding, and Wry

Target persona:
Age: 18-40
Gender: Female
Nationalities: United States, Canada, United Kingdom, Europe,     and Asia
Income Range: $1,000-$5,000 per month
Average Income: $3,500 per month
Approximate/Relevant Costs: $150 per bottle of fragrance

Your inspiration for the project: I wanted to create something for young women that didn’t fit within the normal constructs of what society considers to be “feminine:” soft, flowery, pretty.  This fragrance is for the bold, unapologetic, edgy woman who embraces being dark and twisty.

Anything interesting that came up in the design/revision process: I had my heart set on using a St. Germain bottle for the fragrance because it was so beautiful and elegant, but I had some difficulty when it came to customizing it for the project.  In retrospect, I should have gone with a more simple bottle that would have lent itself more to applying branding elements.

Name: Sterling & Baxter

Top 5 Descriptors: Refined, High Quality, Graceful, Timeless, Classic

Target persona:
Age: 18-80
Gender: Male and Female
Nationalities: United States, Canada, United Kingdom, Europe, and Asia
Income Range: $2,000-$3,500 per month
Average Income: $3,500 per month
Approximate/Relevant Costs: $15 per box of tea

Your inspiration for the project: I had the pleasure of enjoying high tea at Fortnum & Mason in Piccadilly Circus in April 2015.  It was a lovely experience and the quality and refinement of the atmosphere, tea, and food really stuck with me.  I wanted to create a brand of teas in the United States which evoked a similar feeling – one of quality, timelessness, and grace.  My aim was for the brand to be higher brow and fancier than Lipton and Twinnings (which are more generic and pedestrian) or Tazo and Teavanna (which are more down to earth and modern).
Anything interesting that came up in the design/revision process: I learned the hard way that silk screen printing really doesn’t work well on ceramic.  I attempted to brand a ceramic teapot, teacup, and saucer by using a custom silk screen that I created with the Sterling & Baxter logo, but unfortunately the slick nature of a ceramic surface and concave shape of the objects made it impossible to apply the logo without smudging or warping.

Great work, Caitlin!

A&D Museum to feature DCA student’s work this Saturday

Huge congrats to DCA student Aneesha Bharadwaj, whose work will be featured this Saturday Nov 5th, 6-8 pm, at the A&D Museum, as part of this pop-up exhibition:

In Type: LA
A Celebration of Place
Poster Launch Party

10 students | 10 faculty | 10 neighborhoods
1 studio | 3 days

The completed series will be showcased at a special one-day event held at the A+D Museum in the Arts District in downtown Los Angeles. Limited signed editions will be available at the event.

Click here to RSVP.

Great work, Aneesha!

In Type LA

 

Course Spotlight: Graphic Design for Broadcasting

disneyFormer students of instructor Neal Weisenberg’s Graphic Design for Broadcasting course have been thrilled not only with how much they’ve learned, but also with the valuable industry connections they’ve made through the course’s numerous studio field trips and guest speakers. We asked Neal to share a little more about the course with us:

What brought you to this field?
Broadcast design offers a designer and a creative individual so much variety in the type of work that is produced within Broadcast facility (tv, cable, agency, production company, etc).

Tell us about an especially rewarding project you’ve worked on and why you enjoyed it so much.
I was lucky enough to get to produce a Disney Channel TTI. (THE TIME I…) spot featuring my nephew, who happens to be my hero.

Why is your course, Graphic Design for Broadcasting, important for my Design education?
Broadcast design and graphics are so important to all areas of entertainment.  This course will give you a taste of the “real” world agency/studio design field.

Do you have a sample assignment?
Below is a link to the type of work we will learning about and designing.

Thanks, Neal!

Enroll in Graphic Design for Broadcasting today!

 

Interview with UX student Hope Ndlovu

 

UX designer Hope Ndlovu

UI/UX designer Hope Ndlovu

Originally hailing from Johannesburg, South Africa, Hope Ndlovu is a UI/UX designer based here in Los Angeles. Below, she talks about her experience taking UX classes in UCLA Extension’s Design Communication Arts program and shares some of her work.

Tell us about how you got interested in UX and why you chose UCLA Extension.Hope

I became interested in UX after working at a startup and learning about creating user-centred products. I had just completed my Bachelors Degree in Psychology and I was in search of a discipline that would allow me to use my knowledge and fascination with human behaviour in a technical but also creative way. User Experience was the perfect marriage of both of those things. I chose UCLA Extension because of the great reputation the program has and the calibre of graduates they produce. I was also impressed to know that each and every instructor there was a working designer with great accomplishments. To me, that was important. I wanted to be learn from people who knew what they were talking about and cared about what they were teaching.

FullSizeRender (4)For someone who is new to UX, what should they know about getting started?
1. Spend time on your portfolio. A good portfolio represents your process and being able to articulate this in your different projects is important.

2. UX has many facets. Figure out where you fit in under that umbrella and work at becoming great at it.

3. Last but certainly not least- NETWORK! The UX community in Los Angeles is small and tight-knit. Going to different events will help you  meet people, keep up with new trends in the field, and hopefully land some awesome gigs.

What was your favorite UCLA Extension class and why?FullSizeRender

There were SO many! If I had to choose just one, it would have to be UX: Mobile First. I was taught by Julia Morton. Again, I loved the passion she had for what she was teaching but also how knowledgeable I found every class to be. I learnt things I thought I already knew!

FullSizeRender (2)What would be your dream job?

My dream job would be to work at an agency that values good UX, within a collaborative design team.

I know that there are things I don’t know, so I’m constantly seeking opportunities to learn and share ideas and ways of thinking. My philosophy is, if you find yourself not “Googling” anything anymore at your job, it’s time to move on.

 

Congratulations, Hope!

Interview with recent DCA grad Rodrigo Trabbold

It’s always a joy to spotlight recent DCA graduates who’ve grown immensely as designers through the course of the program. Rodrigo Trabbold answered our “big 5” questions and shared some of his work with us:

What brought you to the DCA program?Social media infographic flyer

I decided to be a part of the Extension program at UCLA because I was looking for a way into the entertainment design industry, which is very strong here in LA, and because I wanted to build a stronger portfolio, with more pieces related to entertainment design.

What were your favorite courses and why?

BenHoward_final_FINAL_713I loved all of the DCA program. My favorite courses were Entertainment Design, Design Fundamentals, Branding: Icons and Logos, and Publication Design.

As a designer, what does a potential project need to have for you to feel passionate about it?

In order for me to feel passionate about a project, the project needs to be creative and have a very strong concept and idea. A good project always leaves you thinking about it, or gives you a different perspective over a certain subject. In other words, in a way, it changes you.

If the phone rang right now and somebody offered you your dream design job, who are they, where do they work, and what’s the job?_Cover_1000

My dream job would be to work as a designer for Ignition or Art Machine, some of the biggest entertainment design agencies here in LA. I want to be part of this world, to create the key art for movies and video games, their Title Treatments, and posters.

Where do you see yourself professionally in 5 years?

Five years from now I would love to be a creative director of a good design studio or advertising agency.

trabbold

 

Interview with DCA student Alyssa Sugimoto about her Getty Design Studio placement

The Getty Design Studio placement is an incredible opportunity for our DCA students to gain real world experience in one of Los Angeles’ top creative environments. This spring, Alyssa Sugimoto was chosen for this special opportunity. She shares about her experience, including images of projects she created, below:

A FREE calendar template for use in commercial or non-commerciall purposes. The calendar template MAY NOT be sold as a template, it can only be used by designers to create a template.

What projects did you work on during your placement?

My main project I worked on was the Getty’s 2017 Cats & Dogs Calendar. I had lots of fun designing the title and putting everything together, it’s a really cute calendar and I enjoyed working on it. Other projects I did were designing a letterhead for an upcoming show called  The Nude in Europe during the Renaissance, creating new sticker designs for the Education Department, putting together images for signs for an upcoming Remembering Antiquities show, and another fun one I did was design a logo and title for the Getty’s Free Family Fun page.

What did you find rewarding about them?

I found it very rewarding knowing that I helped out and contributed to the Getty’s design studio. This is my first time being in a design setting beyond the classroom so being able to see what it’s like outside the classroom and working with other designers was a great learning experience for me. It’s also exciting to know that your work is going to be seen by the public and I can’t wait to see the Cats & Dogs calendars in the Getty store. I also found it rewarding to be able to sit in on meetings and interact with other people beyond the design department, such as the curators and the museum store, and discuss my work with them.

FFFlogoWhat was it like being in a real design studio after being in the classroom for your DCA training?

It was a little intimidating at first. As mentioned before, this was my first design work experience beyond the classroom but everyone was very supportive and helpful and it helped me become more confident in my work and my own abilities. In the classroom, a lot of times it’s just me and my own work but in the design studio, it was very collaborative; everyone’s working together on various projects. It was neat seeing the different steps it takes to finish a project and be able to hear what is discussed in the meetings. I learned from this experience that there is so much more to design than I originally thought and it’s something I wouldn’t have known if I didn’t do the Getty Design Studio program.

What will you take away from this experience that will serve you in your future design career?LetterHead

This experience showed me that the possibilities with design are endless; there’s so much you can do with it and the experience made me even more excited about going into the design world. I am so grateful to have had the opportunity to work in and with the people in the Getty’s design studio. I feel more confident in my work and prepared for what lies ahead after I finish the DCA program.

 

Congrats, Alyssa!

Interview with UX Student: Shane Silver

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Shaina, or just Shane, is a UX designer here in Los Angeles. Below, she talks about her experience taking classes in UCLA Extension’s UX program.

  1. Tell us about how you got interested in UX, and why you chose UCLA Extension.

I guess in order to tell you how I got interested in UX I’ll have to start from the beginning. I graduated university with a degree in Journalism/Media Studies thinking I would become the next Barbara Walters. I was able to land a job as an obituary writer in San Diego and soon realized I was starving, literally. Sharing half a room with four other people in a two-bedroom apartment, barely able to afford rent and/or food was.. eye-opening. I taught myself how to code (thanks MySpace) and landed a gig as a back-end engineer (coding in PERL and Regular Expression). After about a year and a half I knew I wanted to transfer into Front-End Development. Being able to create websites and not stuck in Terminal’s Homebrew all day sounded like a dream come true. With a lot of late night studying and really pushing myself I was able to land my dream job at NBCUniversal/Fandango as a front-end developer. I worked there for around two-and-half years, and while I was there I was able to interact with our UX/UI Team. Immersing myself and asking millions of questions I knew UX/UI was really the career I wanted to shift into. I was fortunate enough to take UX 1: Introduction to UX Design with Thomas at UCLA Extension. While taking his course I knew this was what I wanted to do for the rest of my life. Easier said than done, no one wants to hire a front-end developer for a UX/UI position. I bit the bullet, took a pretty heft pay-cut, moved to the Bay Area and became a Product Designer. The year I spent up there gaining my UX knowledge and soaking up every single interaction, layout, design, feature, cat .gif was probably the hardest year I’ve endured in my life. I left the Bay Area and relocated back down to sunny So Cal and now work as a full-time UX/UI designer for a tech start-up company called Laurel & Wolf. Recently, my company sent me back to UCLA Extension to start training in native mobile app design which I took with the ever-talented, Julia. I have never been happier in my life and I really have UCLA Extension, Thomas, and Julia to thank.

  1. For someone who is new to UX, what should they know about getting started?

Think lazy. I read somewhere that the best designers are the laziest people (metaphorically, of course). And I couldn’t agree more. The best designs come from those who want to make a service/platform more intuitive, easy, and accessible for others to understand and use.

Also, do not take anything personal. When I first became a product designer I remember being told this nugget of information, not yet understanding, and my first client meeting I was ripped to shreds. I cried quite a bit when I first started out. But I picked myself up and immersed myself in the UX/UI world: signing up for daily newsletters, reading, going to meet-ups, collaborating with other designers from different industries, participating in UX challenges, and working with multiple client projects… you grow a thick skin. Clients/stakeholders aren’t here to coddle you with how “ok” your designs are. They’ve come to YOU because YOU ARE THE EXPERT. If your user flows don’t make sense or your layout doesn’t work responsively it’s not a ding to your ego it’s a challenge to your skills. And that’s the beauty of skills.. they’re ever evolving!

  1. What was your favorite UCLA Extension class and why?

All of them! The professors (I’ve had Thomas and Julia) are the most passionate individuals you’ll ever meet. They truly love what they do and further love sharing their knowledge. This is what makes the UX/UI Community amazing. Between their amazing personalities, Thomas’ vast knowledge and Julia’s understanding of the industry and users’ psychological process, this power-house team is an unstoppable force at the UCLA Extension! Both are so humble and genuine one can not help but to become just as excited as they are about learning User Experiences and User Interfaces!

  1. What would be your dream job?

No need to dream it when I’m living it! Is it really a “job” when you love what you do?

  1. What are you working on right now?

I had the honor of redesigning our homepage which we just launched with our new company rebrand a few weeks ago. I can not be more proud of our Product and Dev Team for being able to launch such a wonderful product together!

Check out her final project for her UX: Mobile class below!

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