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Course Spotlight: Business and Design: The How-To of Making them Work Together

Looking for that competitive, business-savy edge as a designer? Consider taking Business and Design: The How-To of Making them Work Together this winter. We asked instructor Scott Hindell to tell us a bit more about the course:

“At its core, design is about relating to people and responding to human needs. Business is supposed to be the same thing, but it can also become a selfish pursuit to accumulate wealth and power. This often is where the division between design and business begins.
 
The reality, though, is the business world needs more designers. Unfortunately, many designers are either timid to enter this domain and/or reject the conventional idea of profit over customer satisfaction. However, the two don’t have to be mutually exclusive; in fact, the better businesses in our communities are able to achieve both.
 
Business and Design: The How-To of Making them Work Together demystifies business, and presents the development of a business more in the language and process of a designer. Instead of mistaking business for creating opportunities to make money, this course shows you how business is about discovering and understanding the nature of where people and products/services align for a mutually beneficial relationship.
 
Many of the tools and exercises in the course play off of the designers existing core skills. For example, in order to identify the right price for your product or service, the easiest way is to visually map the alternatives by form, function and objective.”

Here’s what Scott’s previous students have said:

“Scott teaches a complex subject with a clear, concise, and organized method. He is accessible, patient and communicative. I cannot say enough good things about him as a teacher.”

You can enroll online or by calling our registration dept. at 310-825-9971.

Course Spotlight: Calligraphy with Carrie Imai

“I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.”

 – Steve Jobs, on calligraphy

There are many reasons we think it’s important to offer calligraphy here at UCLA Extension, but one of them is its vital connection to design. A strong understanding of hand-letting and typography are a powerful tool for any designer, and the application of those skills can translate into print pieces, advertising, logos, or even, in the case of Jobs, computer design (many consider Macs the first computers to employ sucessful typography).

Carrie Imai has been leading the class successfully for several quarters, and teaches a new alphabet during each session. This spring she will offer the Italic alphabet (characterized by elegant, fluid letterforms). We encourage design students to consider this elective option, as well as anyone interested in gaining skill and learning more about handlettering.

Some samples of Carrie’s work are below. To enroll in this winter’s class, click here.

Andrew Kutchera’s Typography Class on Korean TV

Here is a video that features Andrew Kutchera’s Typgraphy class last fall quarter from Korean cable-tv station (UGA), along with Dean Cathy Sandeen. Sara Vadgama, who is currently an intern with The J. Paul Getty Museum, has a starring role.

Translation (from Korean):

In the United States, 72% of women are an active member of the workforce. Out of the developed nations, the United States is only one that does not offer special programs that assist married women with job placement. Located in Southern California, UCLA Extension offers approximately 4,000 lectures [on a quarterly basis]. Lecture subjects include studying for a specific license, learning more about a profession, [or] expanding one’s knowledge about an industry. [Currently] UCLA Extension has approximately 120,000 registered students and 60% of them are women. Many of these female students are married women who are looking to reenter the work force. Through institutions like UCLA Extension, women are able to update and maintain current knowledge about their industries that may otherwise be outdated since they’ve left their profession.

The greatest benefit to receiving training at continuing education institutions is that students can learn about all the different changes in their respective industries even if they have been away for long periods of time.

Continuing education institutions allow students to network with [local] established companies. After studying at UCLA Extension, students are about to seek a wider spectrum of potential employers.

Currently, most women return to their profession at a lower position than when they first left. This is because while they have been away, their knowledge base has not grown and therefore is only suited for a lower position.

After expanding and updating their knowledge base about their industry through continuing education institutions like UCLA Extension, women regain their confidence even if they have been away from their profession for a long period of time.

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