This summer, creative director and DCA instructor John Beach will guide students as they examine the role that style and surface play in consumer products, and how to design their own variety of surfaces for a range of products. John took a moment to answer some key questions about Surface Design for Consumer Products:
Why is this course important for my design education?
Ultimately, it’s two fold. You learn and understand the structure and usability of a style guide, plus you will explore options in how to create your own content relevant to a target audience. As designers, we are surrounded by style guides that dictate the fundamental usage of elements used to define brands, products and services. Often we are told how to use specific elements (for instance, the logo) to maintain that strict corporate image when creating beautifully designed packaging, or consumer products (anything that people purchase). More often, we are charged with creating these style guides so major brands will maintain a strong sense of continuity within the marketplace. We will look at how these style guides are built and utilized to control those steps.
What will I take away from this course?
This course is a hands on look at how to develop that style guide, for a product (or products) of your choice. We will start by developing a concept for your line. Is it soft lines or hard lines? Is it textiles or paper goods? What is your target audience? Is it mass market or the luxury market? Each student will use a combined method of digital and hand built elements that will be turned into icons, badges and pattern work. You will be able to work in almost any medium you choose to generate your art (and then move into digital to complete the process). We will then look at how to apply those patterns and art to a vast array of consumer products that form today’s modern marketplace.
In the end, you will walk away with a beautifully built style guide, based on your own art, showing a multitude of consumer products that could be built using your creativity. You will also understand, should you need in the future, how to use a corporate style guide to build most of the “every day” consumer products you see on the shelves of stores around you, whether that be Target, Crate and Barrel or Gucci, or your favorite local boutique.
Enroll in Surface Design for Consumer Products today!