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Recent DCA Graduate Interview: Felipe Farme D’Amoed

Learn more about Felipe, and the unique skill set he’s leveraged in his stand-out portfolio:

Tell us about how you got interested in design and what brought you to the DCA program.

My relationship with design started with drawing while in class at school in Rio de Janeiro, Brazil. Although I did that often, I never thought that was something I would pursue. After many years and different career paths I was introduced to design while working to create the visual identity and branding of the InvestEGGator, a 3D printed faux turtle egg with a tracking device. I worked alongside an Australian design agency who opened my eyes about how design really worked. That was the moment I decided to switch to what I love doing now, designing to tell a story. I knew about UCLA Extension through a friend and found the DCA program, which opened the doors for me to begin the transition to where I am now.

What were your favorite courses and why?

What I loved about the program was how gradual students were introduced to the techniques and eventually using them to express what they envisioned in their minds. It felt liberating to be able to hone the skills to put the ideas into a physical form. With that said, so many courses inspired me. To name a few, Design III: Branding, Package Design, Design II: Collateral Communication, Advertising Design and Designing Experiences were the most enticing to me by the depth of concept they relied on. These courses allowed me to focus on the message I wanted to come across and use design as the medium to attractively convey that. I believe these courses together with Publication Design were crucial to shaping me into understanding the world that Design has to offer in all its aspects.

If the phone rang right now and somebody offered you your dream design job, who are they, where do they work, and what’s the job?

That’s a tough one. I can imagine myself in so many different roles, but that’s what fascinates me. As I said, a job that would allow me to visually convey the message in a unique way to the end user would motivate me every day. This job would definitely be related to the environment and conscious consumption, teaching people in unorthodox ways about problem solving as a community. Unorthodox is where environmental design comes in, where the experience would shock and entice, giving the correct awareness to the issue in place. I am deeply motivated by plastic and ocean pollution, and conscious consumption. I would love to work in a place where this was the focus, as there is a lot of room to prosper and educate people about consuming the right products and services that bring us together and create positive social and environmental impact.

Where do you see yourself professionally in 5 years?

Having my own business addressing social and environmental issues with unique experiences and innovative design that breaks the norm we unfortunately see very so often out there today. I would love to take Palo Audio further and use that as a medium to connect us to nature. I also want everyone in the world to have access to clean water. Not sure how yet, but I’ll get there. Let’s catch up in 5 years…

Thank you, Felipe. And best of luck with your worthy goals!

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