Master Designers Series Open Call

For the first time in the series, we are turning the design of the next master designer series at UCLA Extension over to design students, across the world.  We would love you to participate.

Paul Rand UCLA Extension

About the series: 

The series started in 1990 with Paul Rand and continues with luminaries in the design world. 

The Masters of Design series of covers/posters are meant to communicate the scope of UCLA Extension’s continuing education program. Paul Rand launched the series in 1990, creating a snow-capped orange for the Winter Quarter 1990 cover. The rest is history. Rand not only set the quality standard for the covers, his participation encouraged other noteworthy designers to follow his lead. Such legends as Saul Bass, Lou Danziger, Frank Gehry, Ivan Chermayoff, Eiko Ishioka, Henry Wolf, George Tscherney, and Milton Glaser are among the dozens of designers who created UCLA Extension catalog covers.

The impressive collection has been shown in exhibitions and top designers consider the invitation to design the catalog cover an honor that they are unlikely to refuse.

About this call:

Are are inviting students from around the world to participate in creating a poster (also used as a cover) for the series.  The series celebrates lifelong learning, through taking classes at UCLA Extension, celebrates curiosity, trying new things, openness, and joy.  The series is not political, it is primarily focused on the joy of learning and the lifelong pursuit of knowledge.

Some sample cover over the years can be viewed here:

Theme: Diversity

Curator: Olga Severina

The world is getting richer by the minute. Even twenty years ago, before the internet we did not have the luxury of instantaneous access to the entire bank of global knowledge and neither we had the ability of reaching practically any person from any corner of the world. Because of this unprecedented interconnection of humans and their data, we are much more ofter introduced to things and experiences that we’ve never before seen, felt or encountered. This ever increasing exposure to the unfamiliar makes that, which once felt foreign, strange or threatening to us to be much more acceptable, familiar and enjoyable. That is the epitome of diversity – our ability to embrace different cultures, unusual belief systems and opposing points of view on a variety of subjects, regardless of their place of origin, thus making us more tolerant of those different from us.

This is where the young generation is light years ahead of us, and this is a wonderful thing. Born in the digital age they only know the world where practically any border can be crossed with a click of a mouse. They know no barriers – skyping with a friend across the globe is as natural to them as talking to a neighbor down the street. They do not see any difference. Unlike us, for whom having a friend that looks different from us might have been an oddity, for the millenials each of their friends could look unlike every other. This is a great new world and we invite everyone to embrace it with open arms.

What does “Diversity” mean to you? We invite international design students to take part in this call and share their visual ideas with us!

Willingness to openly collaborate with your peers combined with diverse cultural backgrounds of your colleagues allows for a free exchange of new and different ideas and helps the number of these ideas to grow exponentially. This development of unique artistic styles based on the ideas of tolerance, inclusiveness and diversity are an integral part of any form of creative expression. Only by welcoming different points of view one can become a truly versatile artist, capable of thinking and creating outside the box.

In the first round of the competition a short-list of entries will be selected from the submitted works. In the second phase of the selection process event organizers or a jury panel will pick the Best 9 – a set of 9 design finalists, all of which will be on the cover of the next issue of Master Cover. The short-list selection will be presented in a traditional venue at UCLA and will be published on the posterterritory media platforms as well as other virtual galeries.Traveling exhibitions of the short-list selection are currently in the works.

Jury panel will be announced soon. 


  • Deadline for sending posters: Sep 20, 2022
  • Selection Committee/ and our Jury will select Short-list and Best 9 finalists. 
  • Short-list and Best 9 finalists will be announced by Dec 1, 2022
  • Virtual gallery opens: Nov 10, 2022
  • Series of exhibitions in Los Angeles – 2023
  • Traveling exhibitions – 2023 

Please name your files as: Country_First_Last_Name_Work_Tittle
Size: 30 by 40in (76.2 cm by 101.6 cm)
Vertical format

300 dpi, RGB, JPG or PDF

Please send your files to     subject: “Diversity Statement”
If your files are bigger then 20Mb please send it via
You can submit two posters per entry.



UCLA Extension


The Center for the Study of Political Graphics
Helms Design Center
The 4th Block Association

Diversity Statement Poster
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