Join us for a free information session about the Design Communication Arts, User Experience and Visual Arts Programs. Learn about career pathways and creative outlets and meet a few of the people involved with the programs.
Students, please join us on the 4th floor of 1010 Westwood Center this evening from 6-8p for the opening reception of It’s Your Show 2019! Friends and family are welcome to join you. Light refreshments will be served. Let’s celebrate!
It’s an honor to welcome new instructor, Greg Germann, to the Design Communication Arts program! Greg is an actor known for his work on film, television and Broadway. He’s a published playwright and has also written and directed for the theatre and television. He was honored to be invited twice be part of a goodwill trip traveling to Afghanistan to visit troops serving there. For over a decade he has had the privilege of serving on the Board of Directors for OPCC (now OPCC-LAMP) in Los Angeles, a visionary social service organization. For the past three years, he’s worked with TEDx UCLA as an advisor, assisting in speaker selection and preparation for the annual conference.
For the past three years I’ve helped prepare a range of speakers for the annual TED TALK held at UCLA. I’ve been able to work with artists, psychologists, archeologists, designers, activists and more, conceiving, crafting and honing their talks for the greatest impact.
Tell us about an especially rewarding project you’ve worked on and why you enjoyed it so much.
TEDxUCLA speaker and OPCC executive director, John Maceri, mentored by Greg Germann
My work with TED speakers has made it clear that there are no limitations for what constitutes a ‘big idea’ that can change the world. TED speakers have talked about vulnerability, the brain, the heart, education, travel, planting trees, running, sleep, consciousness, what makes us laugh and cry and even life and death. It’s exciting to embrace the possibility that ‘ideas worth spreading’ take any shape and can be about any thing.
Why is your course, Talking for Impact, important for my Design education?
Everyone has a ‘TALK’ in them. The skills necessary in communicating these ideas makes all the difference. Using the model of a TED TALK is a powerful tool that will unearth the ‘big idea’ that lies in wait for each student in our class. As an actor, director and writer with a career in theatre, film and television my experience has taught me again and again that economy and empathy are just a few keys to connecting with and moving an audience.
TEDxUCLA speaker Victoria Young
The intentional weaving of passion, expertise and innovation insures that an entrepreneur pitching a new product, an archeologist sharing field observations, a designer promoting the value of a concept, a writer selling an idea, a lawyer making his/her case, an educator broadening a students understanding all will succeed in moving their listeners and changing their lives. I’ve seen the surprising impact speakers have on an audience when the idea expressed is concise and challenges the experts while still being understandable to a 5th grader. Speaking with impact results in provoking understanding and upending the expectations of your listener.
We’ll start simply and work our way to the ‘big idea’ that lies in wait for each student. The first step is recognizing the ‘big ideas’ that we encounter everyday. From the brilliance of a bumper sticker, a political slogan, branding, the power of a provocative 140 character Twitter post and even the unexpected impactful daily exchanges we have with our colleagues, friends and family. Students will identify these common examples illustrating how they meet the criteria, not just of a catchy slogan, but how they upend expectations, innovate and promote an idea worth sharing.
Do you have a sample assignment?
TEDxUCLA speaker Adi Jaffe
The Wisdom of the Twitter Feed:
In 140 characters or less articulate the “big idea” behind three varied areas of study or endeavor. Topics may range from, artworks; visual, performing arts and literature: To design; architecture, engineering and product design: To science and even the value of certain types of behaviors. Some of the most popular TED TALKS online are on the value of vulnerability, the power of introverts and the science of happiness.
One example is a devoted runner asked; Can running save our cities? His answer was his big idea; Building community with shared physical activity can change the world. The skill to articulate your vision in a sentence is one of the many tests of the viability and clarity of your vision.
When Aneesha stopped by the office and shared her latest design from Henry Mateo’s Design II: Collateral Communication course, our director said, “You have to put that on the blog!” I’ve seen many final projects from this course and this, without a doubt, is the most innovative I’ve ever seen. We especially love how Aneesha boldly embraces the emerging sensing technology.
Carpe Energia is a fictional event with the concept, ‘seize the energy’. Active and engaging for its audience, I made it interactive by using motion sensors with LED’s.
The LED’s respond in a gentle fashion to stimulus provided by human interaction. They light up as I wave my hand in front of the sensors- a slight twinkling ripple that spreads out to other areas as it dissipates. The effect is a like touching a pool of water into an overall gentle rippling, and eventually settles down. The poster is powered with a 24V power supply. I have covered the LED’s with Duralar paper and cut out holes for the senors.
The Type Treatment- event information on the left is screen printed (white ink) directly on the black board.
Of all the 2015 TedxUCLA talks, the one I felt our DCA students would benefit from the most was Adi Jaffe’s talk, “Rebranding our Shame.” Jaffe shares intimate details of his less-than-savory previous life, a life that could have left him branded many negative words forever (I won’t spoil his powerful storytelling by sharing what some of those are).
Many of our DCA graduates go on to help clients take a fresh look at their branding and create new identity systems. I’ve personally felt my preexisting notions about, for example, a “cheap but cheerful” LA restaurant transform as I’ve perused a new logo, storefront, menu, and takeout packaging created by one of our students. The design communications arts can be an extremely powerful tool for shaping how we feel about almost anything, including other people.
Watch Adi Jaffe challenge us to reconsider how we brand one another: