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UCLAxOpen Panel Discussion: Careers in Graphic Design

This coming Tuesday, February 2 from 12-1pm the Visual Arts presents: Careers in Graphic Design, a free panel discussion on current design trends and how to find your place in the industry.

Topics include:
• Jag and Vesna’s careers to date and what a day in their lives looks like
Finding your place:
• Focus — how to target areas
• Careers in design now and in the future
• Portfolios and storytelling — tips on putting together
• Careers in design — tips to land where you can excel

Panelist: Jeff Aguila (Jag)

Jag has been an Art Director for the entertainment advertising design industry for more than 20 years, specializing in print and digital campaigns designing for some of the best entertainment studios such as Art Machine, A Trailer Park Co., BLT & Associates, and A Squared Design Group working on theatrical, home entertainment, television and video game projects. In 2006 he received the Hollywood Reporter Key Art Award for Home Entertainment – Special Recognition Print for his work on the SAW:UNCUT Edition DVD packaging design. He has taught Design Fundamentals and Entertainment Graphic Design for the DCA program since 2000.

Student feedback:

“Jag was an excellent instructor. He built an interesting, informative, and well-structured class centered around the main pursuit of teaching us to begin thinking like designers. He picked assignments, chose demonstrations, asked guided questions, and shared materials that all pushed towards this goal of getting us to think, see and conceptualize as a designer does. I also appreciated his choice to share personal projects to provide us with real-world examples. And he specifically showed all the steps of the process, from design brief through ideation to final versions. Jag also made himself available, gave us good, pointed, and constructive feedback and seemed really invested in our learning. At the end of the quarter, he left us with workable advice, concrete next steps, and took the time to present us with all the work we had made as a class. It made me feel proud of our accomplishments as a group.”

Panelist: Vesna Petrovic

Vesna Petrović is the founder and owner of VESNA DE3IGN studio. She is a graphic designer and educator. Vesna served for several years as a board member in AIGA in two separate chapters—Los Angeles and Orange County—and its national center for Cross-Cultural Design. She also participated in design portfolio reviews for AIGA LA, AIGA OC, CSUN, Otis College of Art and Design, and here at UCLAx.

Her work has been published and shown in graphic design publications and exhibitions, and is included in the Los Angeles County Museum of Art’s permanent graphic design collection. Vesna has organized and curated two graphic design exhibitions—L.A. Design in Belgrade (AIGA) and Everyday Design From Around the World (AIGA), the latter traveling from Los Angeles to New York to Mexico City. She served as a judge at several design competitions including Art Directors Club of America, AIGA LA and AIGA OC. Vesna was trained both as an architect and a graphic designer and holds B.A./M.Arch degrees from the University of Belgrade.

She teaches Design Fundamentals and Design III: Branding in the DCA program.

Moderator: Scott Hutchinson

Scott Hutchinson is the Program Director of the Visual Arts at UCLA Extension. Currently he is organizing TEDxUCLA.

More about Scott: I work for the design, studio, photography and art history programs at UCLA Extension, in addition to consulting and teaching in the area of commercial design. My training is as a designer, with a BA and MFA from UCLA’s Design Media Arts program, and I specialize in identity work for a variety of non-profits, mainly in branding, identity systems, social media and web development. Board activity includes National AIGA Design Educators Committee, AIGA Los Angeles Education advisor, United Designs, UCLA Volunteer Center, and sustainability committees on campus, UCLA Extension, and the Green Observers Foundation. I have spoken at a variety of conferences on design, visual literacy, semiotics, and social media.

If you haven’t already, enroll in our free speaker series today!

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