Design thinking is one of the most effective ways to strengthen your insights, thinking skills, and ability to innovate as a designer. Informed by Stanford’s d.School, this multi-disciplinary process strengthens familiar skills that are often undervalued. You learn to launch successful and innovative design solutions across the spectrum of media, including web, print and packaging.
Class topics include: prototyping and testing, rapid iteration, radical collaboration, empathetic observation, interviewing for empathy, persona mapping, assuming a beginners mindset, introduction of complex problems, and testing and observation.
Weekly assignments encourage you to learn by doing, and take you through a series of hands-on exercise. The goal of design thinking is not simply to innovate, but to create innovators.
By the end of the class, you will see solutions that would otherwise be invisible, which become what we call innovation!
About the instructor:
Chris Cirak is a consummate design thinker, technologist and entrepreneur. For 18 years, he has spearheaded the movement towards rapid prototyping and user-centric web and mobile application development for companies including Google, Nike, Adobe, Mercedes, Starbucks, Xbox, Sony, Lexus and Herbalife. Chris is also active in the LA and SV startup communities, having launched half a dozen companies. When not immersed in user experience advocacy, Chris enjoys writing songs on the piano and is a self-professed tennis nut. A native of New York, he’s enjoyed stints in Croatia and Germany and has called Los Angeles his home since 1995. He is a graduate of Loyola Marymount University.