DCA Student Work: Jennifer Slogar

Check out the wonderful magazine project below by recent DCA graduate Jennifer Slogar, which she completed in our Mentorship course with Mentor/Instructor Shirin Raban.

Jennifer Slogar

What was your inspiration for this project? What problem were you trying to solve with design?

I’ve been running my own business here in Orlando since 2019. Over the past few years, I’ve become involved in the community at markets and selling wholesale. I came to see what a vibrant and incredible small business community there was in Orlando, so I wanted to design a magazine to spotlight some of these businesses. My main goal was to raise awareness of these small businesses in a saturated market.

What was the research process like?
I spent some time seeing what other similar publications were doing, and how I could add my own twist to it. I met up with several business owners to interview them in person. I got such great material this way.

You used your own photos for this magazine instead of relying on stock images. How did that change the design process and final product?
I used photos that each business provided because I wanted their voice to really be shown.

Congratulations, Jennifer!

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