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DCA Graduates: Where Are They Now? An Interview with Kelley Cobb

Kelley Cobb

Next up in our Where are they now? series is designer Kelley Cobb, who said, “I can’t believe it’s been 5 years already!” Not only has Kelley built a successful career, but she’s also won awards with her design work.

Where has your career taken you since leaving the DCA program?
I have been working at Interact Brands in Boulder, Colorado for the past five and a half years. I started there as an intern and have since become a Senior Designer. We work on anything from food and beverage packaging and branding to now expanding into the larger CPG space and into digital touchpoints. In these last years I’ve been able to work on projects for pre-revenue start-ups all the way up to some of the largest food companies in the world. I’ve even been honored with winning the Designalytics Award twice — once for the Boulder Canyon redesign and the other for the Fat Snax redesign. This is an award that recognizes redesigns that had a significant tangible impact on the brand’s sales. 

What’s one thing you’ve learned the hard way since leaving the DCA program?

I’ve learned how subjective design can be. Your designs may not always be someone’s cup of tea, but that’s okay! There will be plenty of people out there who see the value in what you bring to the table – that’s the beauty of design, there’s something out there for everyone!

I also think the pace at which design changes can be a challenge — both in terms of client needs as well as design trends. Everything is so fast-paced in this industry that you alway need to be keeping up on what is working, what’s not working and what is the next skill you can learn to take your designs to the next level.

What’s one thing that’s been easier than you expected? Discovering other talents that help make me a well-rounded designer. For example, I’d never even thought about copywriting in the past but I’ve discovered my love for it as I was concepting designs and by adding just one extra touch of copy or a quippy tagline can give your designs a whole new dimension and meaning.

Where do you see yourself professionally in 5 years?
I still see myself designing five years from now but I also see much more involvement at the Art Direction or Creative Direction level. I never want to stop designing but it’s also very rewarding to be able to lead and work in a collaborative environment with younger designers who are just getting started in the industry.

Congratulations, Kelley!

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