Course Spotlight: Process, Process, Process

Interested to learn more about this new advanced elective? New DCA instructor Jordan Rosenfeld tells us more:

What makes you passionate about design?
I’d like my voice to appear in violet (according to the pride flag, violet = spirit). And I know that you’ve requested a headshot for my online instructor page but I’d really like to take advantage of this warm medium and have a link as a stand in for an actual photo of me if possible. So, here’s my headshot.  Scroll on down to 2009 and there’ll be one of the few existing photos of me on the Internet that I know of. But back to your question, depending on your orientation, or, once you move beyond logocentric tradition, the creative process itself becomes a yoga and that’s a high place. More importantly, it’s well over 90° here in Highland Park, the sky just broke and now it’s raining! I have to go move my wetsuit inside…

Can you tell us about a particularly rewarding project you’ve worked on thus far in your career?
Okay, I’m back and it’s still raining! My plants are thrilled, Kate. Anyhow, right now I’m working on a monograph for JP Munro and there’s no deadline, which is why I’m citing this particular project. Working under these conditions has allowed for JP and I to have more of a dialogue which affords me the privilege of getting to know this person rather than just his work. So, if you are in Los Angeles between September 8 and October 20, 2012: http://international.la/exhibitions/view/jp-munro/

Why is this course important for my design education?
By taking the emphasis off the final or finished product, the binary function of design is replaced with a more holistic understanding or approach. Oh, and it’s no longer raining here.

What will I take away from this course?
That’s a good question because
                                   PRO-
                               CESS, PRO-
                           CESS, PROCESS
is unprecedented as a course, it’s a sort of one-off if you will. I have to take full responsibility for it if it fails or if it succeeds because I invented it. But I don’t place much value in the construct of success or failure – this course is an experiment. A trip.

Do you have a sample assignment?
Sure, it sort of looks like this.

Here’s a sample assignment verbatim:
CONTINUUM
EACH WEEK:
PLEASE BRING IN AT LEAST 3 PIECES WHICH ARE OF SOME PERSONAL INTEREST TO YOU REPRESENTED IN 2-D (i.e., A PRINT OUT, WRITTEN ON OR DRAWN OUT ON A SHEET OF PAPER) THAT YOU WOULD LIKE TO REFERENCE, SHARE AND DISCUSS WITH THE CLASS. SUMMARIZE WHATEVER IT IS THAT YOU ARE CURRENTLY INTERESTED IN AND EXPLAIN THE SIGNIFICANCE OF EACH PIECE. WHAT SORT OF INSPIRATION OR IMPORT DOES IT HAVE TO YOU AND/OR YOUR PROCESS? 5-10 IMAGES OF FURTHER RESEARCH REQUIRED PER PIECE. THIS MATERIAL WILL BE AFFIXED TO A ROLL OF FAX PAPER EACH WEEK THROUGHOUT THE QUARTER AND WILL BE REFERENCED AS A SORT OF VISUAL ARCHIVE OR CONTINUUM REPRESENTING YOUR PROCESS. YOU WILL MAKE A SHORT PRESENTATION ON YOUR FAVORITE REFERENCES. AND PLEASE BE SURE TO MAKE NOTE OF WHATEVER NON-PRINT MEDIA YOU HAVE BEEN CONSUMING (WATCHING AND LISTENING TO) EACH WEEK. PRESENTATIONS WILL BE MADE EACH WEEK FOR 5-10 MINUTES, GIVEN BY A DIFFERENT STUDENT AT THE START OF EACH CLASS.THIS PROJECT SHOULD CULMINATE IN A GROUP EXHIBITION SHOWCASING EACH STUDENT’S CONTINUUM. POSTERS AND OTHER PRINT COLLATERAL USED TO ANNOUNCE OR ADVERTISE THE EXHIBITION WILL BE MADE BY THE STUDENTS WITH ELEMENTS CULLED FROM THEIR CONTINUUM WITH THE ACTUAL DOCUMENT ON VIEW IN THE GALLERY SPACE.

Click here to enroll.

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