In Icons, Logos, and Logotype Design, students learn to develop comprehensive and memorable identities using symbols, logos, and trademarks while considering message reducibility, media variables, and usage standards.
Outstanding instructor award-winner Shirin Raban answered a few questions about the course for us.
- Why is this course important for my design education?
Brand identity design is a very powerful way to clarify design objectives, organize information and communicate it visually and effectively. A logo is not merely a pretty design; it is a conceptual way to present the image of a person, company or product to the world. You can apply your knowledge to other design disciplines and your view point in general.
- What will I take away from this course?
On top of a number of portfolio pieces, you will learn to ask questions that define important objectives, and will develop the skills to visually communicate those objectives in a clear and concise way. Along the way, you will combine those skills with artistic sensitivity and creative thinking to design fun and useful logos and apply them to a number of formats such as promotional pieces, retail environments and identity systems.
- Do you have a sample exercise/assignment?
A. Designing a logo mark and applying it to three branding items.
B. Designing a logotype for a retail store and applying it as outdoor or indoor signage.
C. Designing a personal logo mark based on the book “Decoding Design” to make use of numbers and their universal meanings. Followed by designing a print or electronic promo piece (brochure, web page, etc.) and applying the logo mark to it.
- What have other students produced for their portfolio in this course?
Here’s an example of a signage application by student Tamara Lau:
And here is sample work from student Imelda Halim:
And from student Heather Malone: