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Interview with DCA graduate Maureen Keeney

Congratulations to recent graduate Maureen Keeney! She tells us a bit about her experience in the DCA program:

Tell us how you got interested in design and what brought you to the DCA program.

Ever since I could remember, I always loved looking at interesting design. Mostly, I was drawn in by the illustrations, if any. But there were these other elements all working in harmony that made it capture my attention. At the point that I decided to join the DCA program, I had already completed some college for illustration and I was pretty good at choosing typography, but there were other things I didn’t quite understand. I chose the UCLA Extension certificate program because it seemed like a promising opportunity to gain more knowledge in the realm of design without having to make the commitment of an undergrad degree.

What were your favorite courses and why?

My favorite courses in the program were the Design Software Intensive Boot Camp with Hakon Engvig, Design IV: Capstone with John Beach, and Portfolio with Michelle Constantine. These instructors made the classes memorable because they gave us the freedom to experiment while also sticking to the curriculum. The software boot camp was one of the first classes I took in the program so I could brush up on the programs used for design. In Design IV: Capstone, I learned how to properly rebrand and pitch. Then, everything came together in Portfolio, where I worked on my own brand and decided which direction I wanted to go in, career-wise.

If the phone rang right now with your dream job, who’s calling and what’s the job?

My dream job would probably be designing and illustrating movie posters, book covers, or children’s books. I would be satisfied at any job where I could use both of these skills to my advantage. A New Yorker cover would probably be the ultimate dream.

Where do you see yourself professionally in five years?

In five years, I hope to be freelancing full time and making enough money to support myself with my art. The end goal has always been to work for myself and be in place where I can pick and choose which projects work best for me. I’m hoping that, by this point, I will have designed and illustrated at least one children’s book.

Congrats, Maureen!

Interview with DCA graduate Elizabeth Gilmour

Congratulations to recent graduate Elizabeth Gilmour! She tells us a bit about her experience in the DCA program:

Tell us how you got interested in design and what brought you to the DCA program.

I came to design indirectly. I have a background in art, languages, teaching, and marketing. My love of the written word was the connecting thread. I decided on taking the DCA program to improve my visual communication skills in my marketing career.

I like to think of the visual shapes of words as graphic elements in and of themselves. In early childhood, I lived in a place where the main language was foreign to me, and before I could understand what was written on store signs and parking lots, I was drawn to the outlines of the words and the emotion they seemed to convey. As soon as I became literate, I became a type nerd, inventing alphabets and secret codes, collecting rubber stamps, scrutinizing international postage stamps, and creating homemade posters and booklets on the history of printing. One of my memorable childhood experiences was visiting a linotype printing press and casting my name in a line of metal type.

I’ve had a lifelong love affair with the visually represented word. For me, a book is the perfect design object because it combines functionality and beauty; it is also a tactile, visual, and a personal object that links one’s past, present, and future.


What were your favorite courses and why?

All my UNEX courses were amazing. I particularly enjoyed Typography, InDesign, and Design History and Context. Typography is foundational, as type is the anchor on which effective design communication lies.

InDesign is a compact yet complete course to improve layout and typography skills. I learned efficient work flows in design software and even tried my hand at book-binding techniques!

Design History and Context helped me further develop professional presentation techniques and helped expand my Eurocentric perception of design into one that is more inclusive and historically aware.

In addition to the DCA certificate, you’ve also pursued certificates in marketing and business at UCLAx. Please tell us about the rationale behind your pursuing the different fields of study, and what you hope to accomplish?

At the beginning of my UCLA Extension certificate in Business Leadership, I had no idea this path would lead me to marketing and design! I took the Business certificate initially to help transition from a teacher mindset to one of a businessperson in my new life in the US.

I took a social media marketing course as an elective in the Business certificate, and soon after opted to pursue the Marketing Certificate with Concentration in Social Media and Web Analytics. The energy of collaborating with teams in these courses was infectious: marketing in the digital era was an exciting channel for verbal/visual communication and creativity. After completing the Marketing certificate, I began my OPT (Optional Practical Training for international students on F1 visa status) as a marketing communications coordinator for a non-profit. I soon realized that I loved the graphic design side of my new job but needed to improve my skills to create original and professional-looking materials. That’s where UCLA Extension’s certificate in Design Communication Arts came in. The very name of the certificate echoed my belief that good design is as much a form of communication as it is an art.

Extension helped me find my true calling as a marketer and designer.

Where do you see yourself professionally in 5 years?

I’ve lived in Canada and Germany, and travelled extensively. I think a lot of us who have lived internationally and have been engaged in many different fields find it hard to see how all our experiences tie together at first. UCLA Extension gives students the practical skills and personal connections to help them distill their diverging experiences into something compelling and unique.

I see myself channeling the skills and practices I’ve learned into visual communications that help people and organizations improve their stewardship of the natural world. We are facing a grave climate crisis; we need to learn effective communication techniques to bring conservation awareness to individuals and corporations. Language can empower, give hope and enable positive transformation. Language amplified through beautiful design can spark positive action and change.

Congratulations, Elizabeth!

Interview with DCA graduate Gözde Onaran

Congratulations to recent graduate Gözde Onaran! She tells us a bit about her experience in the program:

Tell us how you got interested in design and what brought you to the DCA program.
I was a writer and editor for a film magazine in Turkey and I had just finished a PhD in Cultural Studies. Which means that I had been mostly reading and writing for several years, and I just had enough. Because I am actually a very visual person, and have always been deeply interested in arts and design. So I decided to reconnect with my visual side and skills (I am also a painter). I did some research on how I could improve and focus these skills. I considered doing an MFA but felt that I didn’t want to go through another full academic program. The DCA program at UCLAx was exactly what I needed in terms of flexibility and quality.

What were your favorite courses and why?
I enjoyed almost every course. I learned as much from the course material as I did from many of the instructors as people, and also from being in a creative environment with many inspiring classmates. But there is one course that I really wish I had taken: Grace Magnus’ Typography course. Still regret having missed that.

If the phone rang right now and somebody offered you your dream design job, who are they, where do they work, and what’s the job?
There are three (not in this specific order): One would be someone from an independent movie studio (neon rated, A24, etc.) asking me to do posters for their films. The other would be someone from an NGO working on women’s or minority rights and they want me to do their brand identity. Another one would be someone from a publishing house asking me to design book covers/dust jackets.

Where do you see yourself professionally in 5 years?
I wish to use my skills in meaningful ways – by contributing to the well-being of humans, animals, nature… Or by creating inspiring visuals that may brighten the moment for those who see it. Actually, the ideal for me would be to be able to do both.

Congratulations, Gözde!

Interview with DCA and UX graduate Yuiko Majima

Yuiko Majima

Congratulations to recent graduate Yuiko Majima, who has completed both the DCA and UX programs to best leverage her interests and strengths to position herself in the workplace.

She tells us a bit more about her experience in the programs:

Tell us how you got interested in design and what brought you to the DCA and UX programs.

I think that great design can maximize an experience. It can help make things extremely useful and improve how we go about our day. It can create delightful moments or long-lasting positive impact that completely changes our behaviors. Having lived in Japan and the US, I’ve also been intrigued by how lifestyle and culture can affect the design and how design assimilates to users’ needs and behaviors. The impact that design can make on our lives and businesses’ success interested me in a career in design.

I discovered design in my past role creating strategic partnerships to help corporations go through digital transformation. I experienced how design thinking can help facilitate product innovation which interested me in a career path in UX or Product Design. My goal was to transition careers which brought me to the DCA and UX program. I had little design experience that I wanted to learn from the fundamentals to build a foundation and also learn about the concepts and processes of UX Design.

What were your favorite courses and why?

I enjoyed many of the classes, but my favorites were ones where we designed together with our classmates. The students in the DCA program were very international from places like Brazil, Canada, Chile, and Hong Kong, so collaborating with them was fun. Design II: Collateral Communication was a class where we practiced product design by creating branding and prototypes. Each week we got into groups to brainstorm and critique each other’s work which was a great way to learn and I made many designer friends!

The UX classes taught me methods and processes which I use today working as a designer. User Experience IV: Capstone was a class where we worked on case studies every week. We researched, designed, and presenting to the class. It helped me apply the concepts we had learned into a more practical setting that helped me define my UX process which I use in my current work.

If the phone rang right now and somebody offered you your dream design job, who are they, where do they work, and what’s the job?

I would be thrilled to be considered for any opportunity! I am interested in roles globally where I can make an impact as a Product Designer. One of my motivations is seeing our work materialize and seeing how it affects people. Creating a positive impact with the work we do makes my job fulfilling so I’d like to continue working in places where we can drive impact. I also enjoy collaborative environments since I think great ideas come from a sum of many brains that I appreciate company cultures where teammates of different disciplines can work together throughout the entire process.

Where do you see yourself professionally in 5 years?

I hope I can be leading teams and mentoring designers. I think it’s important as a designer to understand the user’s need but also add business value. I hope I can become a design lead that drives the product strategy as well. I think the learning never stops but it would be great to pass on any of my knowledge to others through mentorship.

Congratulations, Yuiko!

Student Work Spotlight: Design Fundamentals with Vesna Petrovic

Check out these inspiring projects from instructor Vesna Petrovic’s Design Fundamentals course.

Design Fundamentals is our introductory course. It covers the foundations of the elements of strong visual communication, explored via a series of hands-on projects. Many–if not most–of the students in this course have had no previous art or design experience. Look what they’ve achieved in just 11 weeks:

Excellent work!

Enroll in Design Fundamentals today.

Interview with DCA graduate Novia Elvina

Congrats to recent DCA graduate Novia Elvina, who’s next step is the Master’s program in Human Experience Design Interactions at Cal State Long Beach.

Check out her design portfolio here and her UX portfolio here.

Tell us how you got interested in design and what brought you to the DCA program.

I always had a passion for art when I was a little girl. My interest started from gaming, drawing, and creating my own book illustration/comic books when I was 8 years old. To be honest, I never pursued art as my passion because where I came from, those fields are not really encouraged by family or even the community.

Then, I flew to the US to start college. I realized in this land of opportunity, I could achieve my dreams and passion to do what I love as my professional career. Thus, I pursued Animation/Entertainment Art for my Bachelor degree at CSUF. After graduating, I worked with several companies as a Graphic Designer and a Graphic Artist. I really enjoyed my job, and I got to draw for 8 hours or more every single day. However, I realized that I’m nothing more than an asset of a big wall-art company, and a role like mine, is easy to be replaceable, as they weren’t supportive enough to sponsor my working visa in the US.

Long story short, I realized I needed some sort of certification at least before going back to my home country, since Animation is not really a successful career over there. That’s when I decided to go to UCLA Extension for DCA Certification because I never really had proper graphic design courses during my Undergrad years.

What were your favorite courses and why?

There were quite a lot of favorite courses at UCLA Extension. To be honest, I grasped more skills here than during my Undergrad years, but again, I’m not trying to compare or regret every choice I made because that’s what made me who I am today. I really enjoyed Entertainment Design with Jeff Aguila because not only did he show us demo and new skills that we should know for entertainment industry, but he also pushed us as students to think more or think outside the box. What I’m aiming is not to be the most skillful person in Photoshop/Illustrator/other softwares, but what I want to learn from him is how he thinks and sees a problem to solve it in a professional and creative manner.

I also gained new skills from motion graphic classes that were taught by David Dodds. His passion for motion graphics and character animation really inspires students. Not to mention After Effects is one of the most challenging animation software to learn, but he’s really full of patience (and passion) covering the materials over and over again.

Then, I also took UX I course with Chris Cirak, and even though I never met him in person, I remembered how helpful he is as an UX Instructor. It was my first time taking a UX course and I didn’t even know what UX meant back then, and look where I am now! I’m pursuing a Master’s in Human Experience Design Interaction which is similar to UX. Then I met Thomas Dillman, another UX Instructor whom I adore so much because of his experience and how he shares his knowledge in the UX industry. Again, my aim is not to learn the powerful UX tools in the career because softwares are always changing, and I believe as long as we have the right mind to learn and grasp on something, we shouldn’t be worried of anything.

How did you decide to go from UCLA Extension to graduate school?

I decided to go to Graduate school for UX because I like to learn what’s beyond UX. I mean, I learned UX from UCLA Extension, and that will always be my starting point when I share my stories to everyone. Then, understanding concepts around Human Relationship with Technology and Arts, it just gives me chills and passion to explore more, and to apply all the skill that I have learned as a designer.

Where do you see yourself professionally in 5 years?

I hope in 5 years, I’ll be working in an Entertainment company where my works will have a huge impact for the company, the audience, and the community. Then I’d also be willing to hustle when I still can, I don’t mind taking some freelance jobs as a Graphic Artist: creating movie posters/flyers, etc. because that’s what started my passion as an artist as well.

Congratulations, Novia! Wishing you every success!

DCA student Laura Ángel has project published in Packaging Of The World!

530 Beer package design by Laura Ángel.
“Life and beer are very similar. Chill for best results.”

DCA student Laura Ángel’s beer packaging project, created in instructor John Beach’s Design II: Collateral Communication course, has been published on the influential blog Packaging of the World.

We’re thrilled for Laura that, not only did she take the leap and submit her work (which we strongly encourage students to do) but also her project was chosen for publication!

Laura says, “I’ve never submitted work before to be published because it is always hard to share your personal work for the first time. But this certainly gives me motivation to keep going.” 

Mega congrats Laura!

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