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A&D Museum to feature DCA student’s work this Saturday

Huge congrats to DCA student Aneesha Bharadwaj, whose work will be featured this Saturday Nov 5th, 6-8 pm, at the A&D Museum, as part of this pop-up exhibition:

In Type: LA
A Celebration of Place
Poster Launch Party

10 students | 10 faculty | 10 neighborhoods
1 studio | 3 days

The completed series will be showcased at a special one-day event held at the A+D Museum in the Arts District in downtown Los Angeles. Limited signed editions will be available at the event.

Click here to RSVP.

Great work, Aneesha!

In Type LA


AIGAx Design Dialogues podcast: Pete Hawkes of Oblong

We’re extremely excited to share our inaugural Design Dialogues podcast! Design dialogues is a new series of interviews with local designers, makers, and artists presented by your UCLA Extension AIGA group.

In this edition, AIGAx president Michelle Quach introduces DCA student Aneesha Bharadwaj, who visited Oblong Industries downtown and interviewed Pete Hawkes, Director of Interaction Design.

Click on the image:


Intro and outro magic by our very own Allison Tan!

Episode image designed by Ayushee Aithal.

Here’s a gallery of photos from Oblong:

AIGA student group visits the El Segundo Museum of Art (ESMoA)

Photo 2Last week, the AIGA student group visited the El Segundo Museum of Art (ESMoA) for an incredible behind-the-scenes tour of Scratch, the museum’s latest “experience.”

The gallery featured floor-to-ceiling paintings by LA’s most prominent street artists as well as a selection of rare books from the Getty Research Institute. We learned that the exhibit was inspired by the LA Liber Amicorum, or LA Book of Friends (also known as the “Getty Black Book”), a collective sketchbook that emulates the street artist tradition of carrying black books to be inscribed by fellow artists. The name “liber amicorum,” and the manuscripts on display, referenced a very similar tradition among 16th- and 17th-century European merchants, who also carried books to be inscribed by friends—an amazing historical parallel!

The artwork in the exhibit itself was created in the same spirit of friendship, uniting artists from different cultural backgrounds and all corners of Los Angeles. The backstories for each piece—shared with us by ESMoA education specialist Chelsea Hogan—were both inspiring and fascinating. We also had the opportunity to make our own “scratch” marks on the lobby wall.

To conclude our tour, we went upstairs above the gallery—normally closed to the public—to visit the beautiful artist-in-residence studio and rooftop deck.

Thanks so much to everyone who was able to make it to ESMoA! Follow us on Facebook and Twitter to stay updated on future events.

Check out this gallery of photos from the event:

Photos by Michelle Quach and Leah Yuan.


Experience scraTch A Behind-the-Scenes Tour of ESMoA


What happens when 21st-century street artists get inspired by a 16th-century manuscript? Find out on this private tour of the latest “experience” at the El Segundo Museum of Art (ESMoA). Working with the Getty Research Institute, ESMoA invited LA’s most influential street artists to cover the walls and floor of its gallery, creating this ground-breaking, highly emotional art exhibit. To learn more, connect with us: @aigaUCLAx


aiga_esmoa_poster FINAL

Meet AIGA Student Pres. Michelle Quach!

Design by Michelle Quach

Design by Michelle Quach

A new academic year is upon us and we’re thrilled that DCA certificate candidate Michelle Quach will be serving as AIGA student group president through next summer quarter. Be sure to “Like” the group on Facebook to keep up to date with the events that Michelle, with faculty advisor, Pash, will be planning this year.

What brought you to the DCA program?

After graduating from college, I wasn’t sure what I wanted to do with my life. I thought about law school for awhile, and even worked as a paralegal–but the truth is, I’ve always wanted to be in a creative field. After some extended soul-searching and career exploration, I realized design might be a good fit. I’d heard great things about the DCA program, so I decided to take the plunge and sign up for a few classes. Four quarters later, I’m very glad I did.

What’s been your favorite course so far, and why?

Pumkey and Leland

Pumkey and Leland

It’s so hard to pick one! I think my favorite courses have been the ones that changed the way I looked at the world–the ones that really opened my eyes to what it means to think like a designer. I’d say my top three contenders would be Design Fundamentals, Branding: Icons, Logos, and Identity Systems, and User Experience.

We hear you have an Etsy shop. What inspired that?

Around the time I started thinking about pursuing a creative career (and having doubts about where to start), I stumbled across this line from a commencement speech by the journalist Robert Krulwich: “There are some people who don’t wait.” He was basically saying that if you really want to do something, then you should just do it. Don’t wait to be offered a job; don’t wait to be validated. Despite not being an aspiring journalist, I found this incredibly inspiring. Opening a greeting card shop on Etsy was a way for me to apply this advice to my own life–to start doing something creative right away.


What’s in store for the AIGA student group this academic year? What type of events might we see?

Based on what I’ve heard from other DCA students, I know there’s interest in general career development topics, as well as more specific ones like user experience and wayfinding. So we’ll definitely look into those types of events. I’d also encourage anyone with other suggestions to reach out as well!

Welcome, Michelle!

March 19 | Young Alumni Q&A w/ AIGA UCLAx

AIGA UCLAx Alumni Panel Poster_March 19Join the AIGA UCLAx Student Group for a free presentation featuring some of the Design Communication Arts program’s brightest young alumni. They’ll talk candidly about how their school projects translated into their current design career, and field questions from current and prospective DCA students.  Don’t miss this great opportunity to gain valuable insight and advice from fellow young designers.

Please RSVP here.

Wednesday, March 19th
7 – 10pm
1010 Westwood Center, Room 416

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