We’re thrilled to welcome instructor Robert Checchi to teach this popular elective, inspired by our program’s long partnership with the Getty Design Center. This exciting course will travel the world, with projects inspired by the masterworks of experience design. Several guest speakers will bring a unique real-world element to the class as well. Robert tells us more:
Why is this course, Designing Experiences: Exhibit, Retail, Event, and Environmental Graphic Design, important for my design education?
Through real-world examples and hands-on assignments students will learn to identify and resolve design challenges in order to create successful interactive experiences for cultural and commercial applications. The course will also address the changing visitor experience as public spaces transition from pre-Covid-19 to a post-Covid-19 world. At its core experience design is interdisciplinary incorporating a variety of diverse design skill sets that include graphic design, spatial design, industrial design and digital design. Students will learn how each of these design fields are employed to create cohesive experiences that account for both the physical and emotional demands of the visitor/customer.
Do you have a sample assignment we’ll be working on?
Throughout the course students will design a complete Covid-19 Traveling Exhibition (specific subject to be determined by the individual student groups) incorporating graphics, floorplan, display furniture and a digital experience. Each week smaller hands-on design projects will be assigned building towards a final end of term portfolio-ready presentation.
What will I take away from this course?
By the end of the course students will be able explain the role environmental graphics play in setting context. Students will be able to compare models of spatial design and recognize the impact of customer/visitor flow on the experience narrative. Creative technology is an increasingly important aspect of experiential design. The course will examine the roles of digital immersive experiences and emerging technology in designing experiences and describe the benefits and dilemmas of each technology. Finally, and most importantly, students will understand how people interact with designed environments and be able to apply that knowledge to create successful exhibitions, retail spaces and digital installations.
All photos by Robert Checchi.