This just in! Acclaimed artist Luba Lukova has shared some of her sketches with us from her upcoming spring catalog cover. Luba’s artwork, known for its economy of line, color, and text as well as its succinct social commentary, has won many international awards and is included in the permanent collections of the Museum of Modern Art, New York; Library of Congress, Washington, DC; and Bibliotheque nationale de France. She was also kind enough to tell us a bit more about the process behind the piece.
What can we look forward to in the design you’ve chosen? Did you have a particular inspiration for it?
Here in New York it’s very cold and gray now and just thinking about the spring made me feel good. I wanted to capture that feeling in my design. I love the little garden in the backyard of my studio and every spring I enjoy planting there small flower seedlings. It’s always fascinating to watch how they become strong plants. I thought this would be a good metaphor for an educational institution like UCLA Extension.
In my drawing I transformed the gardener into this small tool, called a widger, that’s used for replanting seedlings. I think this brings another dimension to the design, that man is connected with nature.
I guess my image can also be read in different ways. Gardening, like education, is sometimes a messy, dirty job but the end results justify the means. Also, to plant something new, you need to dig deep. I showed to Scott (Hutchinson) several drawings (shown here) and we decided to go with this particular rendition. Scott mentioned that the Dean was a gardener too, and she immediately understood the image which made me happy.
Did you have a particular message in mind with this piece?
Very often, when I design posters and covers I look for a single, bold image. I think this particular cover design is a bit different as a graphic approach. The drawing is lighter and more spread, so to say, and the type treatment is very simple and unpretentious. I did that on purpose, to express that feeling of openness and clarity that the spring brings each year.
You’ll be able to see the final product when the spring quarter UCLA Extension catalog, featuring Luba’s cover artwork, launches on Monday, February 13th.
Online enrollment for spring quarter begins Monday, February 6th.