Please join us Saturday, September 7th! RSVP here.
Don’t miss TEDxUCLA this Saturday, May 14th! Presenters have been polishing their presentations for months on the theme of Time. The afternoon promises to be full of “Ideas Worth Sharing.”
Purchase tickets online or at the door day-of.
Mega congratulations to instructor David Dodds whose first book has been published: Hands-On Motion Graphics with Adobe After Effects CC.
Congrats again, David!
Congratulations to DCA graduate, Michael, who was recently accepted to SVA NYC’s MFA Design program!
Tell us about how you got interested in design and what brought you to the DCA program.
Hi, my name is Michael. I was born in Ohio and raised in Taiwan. Since I was little, I was always drawn to images and loved to draw and color. Growing up, my parents took me to art classes, and I drew pictures for my friends. When I moved to Los Angeles for high school, I was introduced to oil painting and began visiting art museums. I decided to study graphic design in college because I wanted to combine my artistic talents with design skills. After I graduated college, I have been working in the design field for over five years. As a working professional, I wanted to continue to learn and improve my craft. UCLA Extension’s DCA program offers a wide variety of design classes with flexible schedules. It suited my needs perfectly and has helped me grow as a designer over time.
What were your favorite courses and why?
All the classes were great. My favorites were Advertising Design and Publication Design. In Advertising Design, we learned about different kinds of advertising campaigns and designed ads for brands and products we loved. Anya pushed us to develop ideas into designs that engage and persuade consumers on a deeper and emotional level.
In Publication Design, I created an environment and conservation magazine titled Sustain. I gathered interesting articles that I wanted to share with people. All the spreads were designed to be unique but with a cohesive look as a whole. Throughout the course, John’s feedback and class critiques really helped make our magazines better every week.
When and why did you decide to pursue an MFA?
Since I began working as a graphic designer, I always strived to be better and chase after my career goals. After many conversations with my family and close friends about personal growth and dreams, it was almost two years ago that I decided to start pursuing an MFA. While juggling work and DCA classes, I utilized most of my weekends to thoroughly rework and prepare my design portfolio. On top of real-world projects, the DCA program has better prepared me for MFA applications. I am glad all the hard work is paying off. I am also very grateful for all the support I received along the way.
What are your long-term goals for your design career?
My long-term goal for my design career is to become a creative director for a company and/or an organization that I believe in. I am passionate to work for a good cause and to make positive and meaningful impact in the world through design. I am excited for the next chapter of my design path!
Thank you, Michael!
UCLAx Visual Arts
Students, please join us on the 4th floor of 1010 Westwood Center this evening from 6-8p for the opening reception of It’s Your Show 2019! Friends and family are welcome to join you. Light refreshments will be served. Let’s celebrate!
Instructor Michelle Constantine tells us more about this dynamic course, which you can enroll in today:
In this new iteration of Mixed Media, now Media Experimentation, we’ll include digital tools. The old version of the course focused heavily on analog tools and experimentation. We’ll cover some collage tools in Photoshop and there will be a few projects that allow students to work both digitally and analog. Students will have more freedom to move between digital and analog work with support from the instructor.
Understanding how to make things analog is important and can open up worlds for students. Learning how to bounce from analog to digital can be helpful for students who want to push their work further.
The course focuses on mastering Media Experimentation tools and techniques; we’ll collage and explore creating with analog and digital tools.
Need assistance selecting next quarter’s classes?
Or are you a new student interested in pursuing the DCA Certificate?
Schedule an appointment with Kate Reeves, student advisor!
Tuesday, March 12, 1:30- 4 pm
1010 Westwood Center, room 213
Individual appointment times are available by calling 310-206-1422.
Hailing from Ashville, North Carolina, please welcome new online instructor, Eric Pieper!
What brought you into this field?
It took me really struggling to embrace the start of my college career as a business major. Thankfully I trusted that something was not feeling right, took a little bit of time off, and realized that art and design had always been a part of my life…even if I had not really noticed it. I grew up heavily into skateboarding, and was always making shirts, stickers, posters and ‘zines with my friends. Realizing that it could be the perfect career, I shifted my focus to a design degree, and quickly evolved and thrived as an A+ student. Soon thereafter, I cold-called a great little design agency in my town and weaseled my way into an internship. Now coming up on almost 20 years later – I’m still very happy doing this kind of work because I can always find ways to keep it fresh, different and exciting.
Tell us about an especially rewarding project you worked on and why you enjoyed it so much.
I am in the middle of a project right now that is directly influencing my local neighborhood: Beacham’s Curve. I live in a quickly growing city called Asheville, NC that has always taken pride in its weird and unique identity. As any city starts to grow up, I think the local creative class has an important job to help shape the visual identity of their city. After all, we are the ones that design the logos, signs, menus and murals that visually express the city’s vibe. With that in mind, we befriended a local developer who is drastically changing a big major corner a block away from my house, and thankfully, he’s a developer with heart and soul. We are now working together to make sure this corner is embraced by the locals and becomes an attribute to the community – instead of just a simple, under-thought eyesore. Our work will extend through logo and branding, community events, walls for public art, special hidden little moments, and overall an appreciation of the history that existed here in the past. It’s fulfilling not only because it directly impacts our lives, but also because there is just a lot of creative freedom that is not necessarily tied to the computer. Lots of site visits, exploring signage options, etc… I could go on and on (because it’s kind of a dream project)!
Why is your course, Design IV: Capstone, important for my design education?
As a class, I want the social cause that we tackle together to show students how rewarding it is to use the power of design and communication to bring important issues to light. Sometimes it’s hard to ‘make up reasons’ for a new brand that doesn’t really have a strong back-story. I face that challenge in my career all the time. But being able to leverage the unique and special story behind social issues in the civic realm, and bring them to life through words and images, provides a surge of inspiration that yields amazing results.
As an instructor, I bring a well-seasoned and unique creative perspective to class. I have worked in multiple aspects of the design world over the course of my career thus far: fresh intern, jr. designer at small creative studios, in-house sr. designer at TOMS Shoes (as they grew exponentially), busy freelance designer, art director at a big ad agency, and now as the owner of my own design and branding studio called Homestead. There are so many directions to take a design career (or even just a project for that matter) – and I can help expose students to just how wide and wonderful this world of creativity and design can be! I’m beyond passionate about design and creativity, and hope that students leave very inspired by my enthusiasm.
Do you have a sample assignment?
One of our class assignments will be to discuss and explore ways to create hand-made elements, and then bring those assets into the digital realm for use on the bigger project. Since the overall design and branding project will be for a real-world social cause, this will be a great chance to learn how (even very tiny) human elements can really bring an issue or cause to life, and connect with the public on an emotional level.
Thanks so much, Eric!
Enroll in Design IV: Capstone today.