Join us over lunch for a series of live talks and presentations in the core academic areas of the Visual Arts. Each week we feature a distinguished instructor and dive into their area of expertise. Areas of focus for this series include Photography, Art History, User Experience (UX), Design, Studio Arts, and VR. Sessions begin at 12pm, last between 60-90 minutes, and are free and interactive. Bring your ideas and questions. Enroll for free today!
Below is the Design IV: Capstone final project, Code for America, by Manoela Dowsley and Jason Acuna. The designers shared this about the project:
Code For America is a nonprofit organization that works with government agencies on tech solutions. The organization uses the principles and practices of the digital age to improve how government serves the American Public, and how the public improves government. They consider themselves to be a network of people making government work for the people, by the people, in the digital age.
Our rebrand project for Code For America focused on modernizing the visuals aspects of the organization and make those elements memorable. In addition, we worked to improve the communication and make the mission and vision as clear as possible to the public, including possible volunteers, government agencies, and most importantly, people in need of government services. We aimed to emphasize that this organization empowers communities by raising civic awareness through the use of technology.
Our inspiration for this rebrand project was the organization’s mission to help people throughout the community through the use of technology and make government accessible to everyone.
Our design process involved taking our favorite parts of the organization’s brand elements and making them stronger and contemporary.
Below is the Design IV: Capstone final project, Animal Legal Defense Fund, by students Payal Salot and Genesis Goertz. The designers shared this about the project:
The Animal Legal Defense Fund is a non-profit organization located in the Bay Area, CA whose purpose is to provide justice to animals as they cannot speak for themselves. We both researched the brand and identified key elements of what their preexisting branding was about and analyzed the organization’s speech to find their goals, values, and the message they want to convey.
We were inspired by the organization’s visual message of trying to position themselves as animal defenders by using key elements like the shield and animal references and decided to reinforce it making it stronger and cleaner. So we consider our project a brand refresh instead of a re-branding since we bring the preexisting design intentions of the ALDF (like their color palette, initial logo, etc) and give it a more contemporary, friendly, and iconic look to create a memorable impact in the audience’s minds.
We followed the design process given to us by our instructor Kyle Valentic in which every week we tackled different levels of design decisions. We started with design thinking and research, followed by creating a brand profile and style guide, determining identity needs (logo refresh/redesign), creating print collateral and digital assets, branding a social media channel, crafting an ad campaign, and ending with the branding of a fundraising event.
This was an extensive project we designed under the guidance and feedback of our instructor Kyle and was an excellent opportunity to deeply understand the ALDF brand and provide practical design and brand solutions that could potentially benefit their impact on the world.
Join us for a free information session about the Design Communication Arts, User Experience and Visual Arts Programs. Learn about career pathways and creative outlets and meet a few of the people involved with the programs.
Tell us how you got interested in design and what brought you to the DCA program.
I first dabbled in design when I discovered Photoshop in high school. Back then, I was interested in drawing and design but didn’t really consider making a career out of it. I went on to study Law and Business for my Bachelor’s degree—a total 180, I know. After I graduated, one thing I knew for SURE was that practicing law was not for me.
I explored the idea of working in branding/graphic design, but realized I didn’t have the right education and experience for it. That’s when I decided to attend the DCA program—with the goal of brushing up my technical and conceptual skills, and building a strong design portfolio.
If I had to pick one, it would be Design II: Collateral Communication because it was so challenging yet rewarding. The class was hands-on, practical and well structured. Henry helped push my logo, brand identity, and package design skills to the next level. I left the class with 2 solid portfolio pieces that I was proud of. The icing on the cake was being able to present our work to critics at an actual design office (for us it was at BMW Designworks). Thank you, Henry (and all my instructors), for inspiring me and getting me to where I am now.
If the phone rang right now and somebody offered you your dream design job, who are they, where do they work, and what’s the job?
I’m currently a senior designer at a creative agency called Wondros, and this wouldn’t have been possible had I not attended the DCA program. I’m also really interested in branding and brand building. So my dream job would be to work at well-established brand consultancy and design firms like Pentagram, Collins, or Wolff Olins.
Where do you see yourself professionally in 5 years?
In 5 years, my goal is to become a Creative Director—either at an agency or in-house at a company that values innovation, creativity and design.
Great work, Kevin! We are wishing you every success.