January 18, 2012 06:45 – 08:30 PM
MacMall Retail Store
1505 Wilshire Boulevard
Santa Monica, CA 90403
Chevon Hicks will present workflow for Adobe Ideas and Adobe Illustrator.
Chevon has spent over 20 years in both the traditional and digital agency worlds, combining art and technology to bring digitally driven experiences to life. His career began in high school as an art department intern at ad agency Kresser/Craig, just as the agency world began to shift from creating ads by hand to doing everything on computers. This experience proved unique in that Chevon was steeped in the values of traditional design and advertising, an increasingly lost art these days, before being thrust headfirst into digital.
As a teenager he was old enough to master the old practices and young enough absorb the new technology that was rapidly taking over the industry. An eventual Fine Arts major at Otis/Parsons, Chevon applied his knowledge of technology to his artwork. Technology manifested itself as part of the creative process of traditional media and sometimes the execution of the work itself in the form of installations, paintings, sculptures and CD-ROM experiences. He felt that it was important to major in Fine Arts, not Advertising or Design, in order to give himself the broadest possible perspective on visual communication. Besides, he was learning advertising the real way — on the job, while putting himself through school.
In art school, Chevon became most well known for city-wide poster campaigns where the artist promoted himself. These “campaigns” expressed themselves as wheat pasted posters, uninvited lecture series and impromptu autograph sessions. The experiment was Warholian — the idea that putting something on a pedestal makes it great, ala the way Warhol’s Campbell’s Soup Cans were able to transcend the banal by being immortalized on canvas and viewed in a gallery setting. People would show up to Chevon’s lectures and autograph signings simply because it was “advertised”. These were the methods used to promote his work — the secret being that the campaign was the work itself. It was clear that he found it hard to escape his advertising industry influence, even within the incubator of a world-class fine arts program.
Chevon founded Heavenspot in 1997, two years out of college and has been creating amazing interactive ever since. Chevon’s expertise in interactive design has been recognized by The Webby’s, Communication Arts, HOW Magazine, The Hollywood Reporter, The FWA, Variety and BusinessWeek.
In addition to his duties at Heavenspot, Chevon teaches an undergraduate course at the USC School of Cinematic Arts entitled, “Interface Design for Games” in the Robert Zemeckis Center. His other passion is soccer, the beautiful game, which led him to the creation of a thriving adult’s league complete with corporate sponsorship.
Chevon lives in the Silverlake district of Los Angeles with his wife Stephanie and their son Ziggy.
Click here for more information.
The event is free! Please RSVP on the Adobe Illustrator User’s Group Facebook page.
Parking is free in the lot behind the store!