We were thrilled to catch up with 2015 DCA graduate Matheus Spinelli, who also shared some of his team’s recent work from Mother’s Market in Costa Mesa:
Where has your career taken you since leaving the DCA program?
Wow! 6 years since I got my DCA Certificate! Well, a lot has happened in my professional path. After the Getty Studio Placement, I worked for years for GrubMarket and helped shape their brand by designing many assets in different media. Then I was hired as creative director at Mother’s Market to refresh a 40-year-old pioneer brand in the natural grocery industry. Today I lead a lean team of designers dedicated to offering the best-in-class creative solutions for Mother’s. We conceptualize brands and campaigns and design all the assets from emails to websites and flyers to billboards.
What’s one thing you’ve learned the hard way since leaving the DCA program?
My biggest challenge was transitioning from a graphic designer interpreting briefs and focused on production to a creative leadership role with added responsibilities in a cross-functional environment. I learned that clear communication and project management skills are critical.
What’s one thing that’s been easier than you expected?
To become agile with the software was easier than I expected. It sounded challenging to remember all the tricks and shortcuts, for all different software, but it became more natural with practice, and I got savvy!
Where do you see yourself professionally in 5 years?
I love the creative process in branding – from strategy and concept to execution and production. In 5 years, I want to be involved with creativity and innovation, doing much of what I do today, playing with infinite creative resources to design identities that shape brands and connect people. The goal is to make everything look and feel good and keep having fun doing it.
Thanks for touching base, Matheus! Wishing you every success!