Many students have asked what User Experience Research will cover, and how it differs from User Experience I. So, we’ve posted the class outline below. Led by Thomas Dillmann, it’s an important tool in your UX toolbelt.
6/26 – 9/4
Class Purpose: This class will prepare you to conduct, analyze and moderate various usability testing techniques and social research methods so that you can assess the user experience of a product and understand the needs of your target audience. This class will teach a practical skill set with hands on training. The class is intended for user experience students who need to apply testing techniques in order to improve the product they are designing. The class will focus on those testing techniques that aid user experience.
Class Goal: Testing provides actionable data. Testing is the bases for data driven decisions and removes the bias of an expert opinion or stakeholder opinions and refocus the product on the needs and feedback of the end user. Testing is at the corner of user experience, through testing we get close to the user needs and are able to hear from them directly so that we can improve the experience to meet their needs.
Class Approach: Usability testing and marketing research is best learned through application. The class will provide short instruction and focus on the direct practice and application texting techniques. In particular it is important to know how to to use various testing techniques in conjunction to achieve a data supported conclusion. We will be using real world applications and website as testing candidates. We will be hearing from a series of guest speakers that are experts in each of the testing techniques.
Class Topics: Techniques that will be discussed, practiced and applied include: http://en.wikipedia.org/wiki/Heuristic_evaluation
10 Usability Heuristics – Nielsen How to Design Test Questions
How to gather a case accurate participant samples
How to recruit participants
How to reward participants
How to extract the answers you need without leading the participant
What is a statistically relevant sample
How to design a testable prototype – what do you real need for a valid test
How to write a testing report
How to draw conclusions from test results
How to make sure you do not pollute your test results
How to make sure you do not make incorrect inferences from your test results
How to assure your internal stakeholders support the test results Testing Techniques: Focus Group Testing
How to set up Focus Group Testing Focus Group Formats
Focus Group Moderation Techniques Card Sorting Test
Usability Testing of Prototypes (In Person and Remote)
How to design Quantitive Surveys (When & How to Use them)
Ethnographic Research (Day in the Life) Social Media Mining A/B Testing – Types, How To, When to use, When not to Use MVP – Testing your way to a finish product – Iterate Individual
Each class will review two – three topics and then apply those topics to a case study in class. The students will then apply the same techniques to a personal project for their weekly assignment. Requirement: Students should have completed UX I. Each student will need to have a personal user experience project pre-built that can be tested and modified in class. A exit portfolio project from UX I would be sufficient or they can ask a UX II student if they can use their project for testing purposes. Readings: Each class will have a set of internet articles to read. Companion books will be suggested but not required for reading. For example: Why You Only Need to Test with 5 Users by JAKOB NIELSEN on March 19, 2000 Class Capstone Project: The class will conclude with a formal in person prototype testing scenario of at least three participants conducted by the students. The student will be responsible for recruiting, conducting, recording, and writing the testing report from the test. The student will present their findings and excerpt of the recording