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Course Spotlight: Business and Design: The How-To of Making them Work Together

Looking for that competitive, business-savy edge as a designer? Consider taking Business and Design: The How-To of Making them Work Together this winter. We asked instructor Scott Hindell to tell us a bit more about the course:

“At its core, design is about relating to people and responding to human needs. Business is supposed to be the same thing, but it can also become a selfish pursuit to accumulate wealth and power. This often is where the division between design and business begins.
 
The reality, though, is the business world needs more designers. Unfortunately, many designers are either timid to enter this domain and/or reject the conventional idea of profit over customer satisfaction. However, the two don’t have to be mutually exclusive; in fact, the better businesses in our communities are able to achieve both.
 
Business and Design: The How-To of Making them Work Together demystifies business, and presents the development of a business more in the language and process of a designer. Instead of mistaking business for creating opportunities to make money, this course shows you how business is about discovering and understanding the nature of where people and products/services align for a mutually beneficial relationship.
 
Many of the tools and exercises in the course play off of the designers existing core skills. For example, in order to identify the right price for your product or service, the easiest way is to visually map the alternatives by form, function and objective.”

Here’s what Scott’s previous students have said:

“Scott teaches a complex subject with a clear, concise, and organized method. He is accessible, patient and communicative. I cannot say enough good things about him as a teacher.”

You can enroll online or by calling our registration dept. at 310-825-9971.

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