We’re thrilled to welcome Christina Webb to the UCLAx Visual Arts community! Christina brings a wealth of experience from her MFA work at the Rhode Island School of Design and her client work in web design, screen design, photography and custom typography. She has also worked on teams at Local Projects and the J. Paul Getty Museum Design Studio where she focused on exhibitions, way-finding, and identity systems for environments and print.
Her own practice explores social constructs and dialog in public spaces, with a focus on language and intervention.
Christina is teaching Typography this winter quarter.
What brought you to this field?
I stumbled into graphics in high school, when my infatuation with music, alternative fashion and drawing took new form on t-shirts, faux album art and small local ads. I was part of an expressive punk D.I.Y. culture, and I’ve always loved being hands on and experimental. I became a hair designer and designed my own ads using single-color xerox printers. Later on a new love for digital tools and fine art would lead me into formal training in a B.F.A. program in Seattle. I was reluctant to take 4(!) lettering and typography courses, but the right professor brought the expressive, irreverent and hands-on love into it and the rest is history. I have since designed commissioned logotypes, print campaigns, exhibition campaigns, interactive type and environmental type installations. I continued to take advanced typography workshops while working as a designer, and focused on it it much of my recent graduate education.
There are several, but one of my recent projects that I undertook during my graduate studies was particularly fun. I work in multiple disciplines and “Perifix” is an online project that can generate typographic content usable in other formats, such as print. Users can use a touchpad to scroll the content of different frames within the web page, or press the spacebar to instigate chance arrangements like a slot-machine, remixing word segments across frames to build something new and unexpected. By zooming in, it becomes a typographic form experiment. I love the sense of discovery how the framework can work with varying degrees of source content to generate everything from poetic abstractions to juxtaposed meaning—such as remixing marketing terms as social commentary. This project was selected for a Triennial Exhibition at RISD this fall.
Why is your course, Typography, important for my design education?
Typography is a necessary part of graphic design, but it is also a rich area of creativity and form-making in itself. To understand this, become savvy with the technical aspects of type and find one’s own inventive, expressive way of working with typography adds depth to your work as well as your way of looking at the visual world. It is also critical to a higher standard of design practice to be able to offer well-skilled, bespoke solutions to clients.
Assignments in this course will be focusing on the fundamentals of typography such as form, composition, history and context in graphic design. Students will also be researching the rich public space of Los Angeles and doing hands-on experiments that will bring out the unexpected potential of working with type. Both digital and hand crafting skills will be explored. Later assignments will focus on form and its relationship to conceptual content by designing a multi-faceted print project that addresses a contemporary issue, so students will get to merge new making skills with social engagement. I am super excited to see how we can work together to develop engaging work!