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Introducing UX Online Instructor Alard Weisscher

We’re thrilled to welcome lauded user experience researcher and designer Alard Weisscher to the DCA team! Alard will be teaching User Experience Design (online) this fall. Get to know him and his course better:

What makes you passionate about design? What brought you to this field?

Computer technology is sheer magic to me. I believe that future people will look back at our present time as one with the most exciting technological advancements, a digital renaissance if you like. I feel privileged being part of and in a position to help shape that magic. I find the process of creating a relevant and pleasant digital experience by balancing user requirements with business goals and technical constraints extremely satisfying.

Tell us about an especially rewarding project you’ve worked on and why you enjoyed it so much.

While I was working at Vodafone, one of the largest mobile operators on our planet, I was part of a small but dedicated team that was dreaming of an open alternative for social networks. We were intrigued that social networks were walled gardens, and wondered why we could not use an approach similar to email that allows you to ‘share’ with anyone with a unique email address. In this project called OneSocialWeb, we created a working implementation to illustrate that it can be done technically whilst respecting performance, privacy and the browser and mobile experiences people are familiar with in the big social networks like Facebook and Google+. The point was not to develop a new social network but to trigger discussions on how social networks could eventually be opened up. It was simply amazing to work with state of the art technology and contribute, if only just a little bit, to the thinking of a social experience that touches the lives of millions of people worldwide.

Why is your course, User Experience Design (online), important for my design education?

Design today is a team sport that is becoming more and more popular. You will be playing alongside marketeers, strategists, customer care representatives, developers, other specialist designers and of course your users. It is essential to understand how the game is played and what tactics you have at your disposal to create winning experiences.

Do you have a sample assignment?

I treat my course as my own design assignment, using several techniques along the way to try and make sure the course fits my users (students) needs. I for instance use a Cultural Probe assignent in the first week, and ask my students to fill out a little booklet to explain about there expectations of the course. Eating your own dogfood is what they call this at startups, and no worries: it tastes great.

You are from the Netherlands. Will we earn extra credit if we support the Dutch football team?

We sure could use a little extra support. In the European Championships we did not even make it to the second round – quite a drop from being second in the World Cup of 2010. With a new coach lined up we are preparing for a comeback!

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