It’s our pleasure to highlight some of the outstanding group projects created by students of John Beach’s fall Design IV: Advanced Design Practice course!
First John gives us an overview of the course:
Students get the opportunity to choose a real life non-profit organization to rebrand, refresh and reorganize the public’s perception of its value. We start with branding, and through web presence, social media and virtually any other method such as (but not limited to) pop up events, exhibitions, advertising, curated exhibitions (all of which the teams design), we look at ways to build awareness, extend and develop funding possibilities, or change social perceptions. The teams leave with an extraordinary brand/look book for their portfolios that chronicles the process.
We begin with the team comprised of Shadalene Adamos and Natalie Mizrahi. The name of the non-profit organization the group rebranded is LA Makerspace:
Excellent work, Shadalene and Natalie!