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Course spotlight: Media Experimentation (online)

Henrique Teixeira

Instructor Michelle Constantine tells us more about this dynamic course, which you can enroll in today:

In this new iteration of Mixed Media, now Media Experimentation, we’ll include digital tools. The old version of the course focused heavily on analog tools and experimentation. We’ll cover some collage tools in Photoshop and there will be a few projects that allow students to work both digitally and analog. Students will have more freedom to move between digital and analog work with support from the instructor.

Aimee Nash

Understanding how to make things analog is important and can open up worlds for students. Learning how to bounce from analog to digital can be helpful for students who want to push their work further.

The course focuses on mastering Media Experimentation tools and techniques; we’ll collage and explore creating with analog and digital tools.

Thanks, Michelle!

Enroll in Media Experimentation today.

Spring Quarter Getty Design Studio Placement

Work done by previous DCA intern, Naomi Hotta

Work done by previous appointee, Naomi Hotta

Applications due Sunday, March 3.

The student will partner with a lead designer to develop graphic design solutions for various print ephemera connected with the Getty, including Education and Performing Arts. Work will involve collaborations with internal clients, production and web staff to coordinate deliverables. The Design Studio is a fast-paced, deadline-driven, creative environment that develops high quality design solutions.

The Design Studio at the Getty will offer a fully set-up MAC workstation for the successful student candidate. Work must be carried out at the Getty Center Design Studio.  The position is 12 hours per week, with preference for 2 six hour days (Tuesday, Wednesday, or Thursday 8:30 – 3:30 with 1 hour lunch break).

PAG 39-40

Getty Center

• Working knowledge of InDesign and other Adobe CC programs.
• Ability to generate a design solution quickly and carry it through to completion.
• Strong communication skills.
• DCA certificate candidate.

Send your resume, cover letter and three work samples to dca@uclaextension.edu by Sunday, March 3.

Need help with your cover letter? Kate can help: dca@uclaextension.edu

Interview with Recent DCA Graduate, Maitrayee Punjabi

Congratulations to recent DCA graduate, Maitrayee Punjabi, who shared some info about her time in the program with us:

Tell us about how you got interested in design and what brought you to the DCA program?

I was always interested in art. My mom’s background in architecture helped me grasp 3D visualization along with geometric and pattern work. My fascination in tech led me to pursue a Bachelor’s in Computer Science. After university, my friends and I started working together on freelance jobs for web and app development. During that time, I started working with Photoshop and Illustrator and that piqued my curiosity in design communication. It was the perfect blend of art and technology and I loved it. I knew I wanted hands-on experience in that field and I’m glad I found that in the UCLAx program.

What were your favorite courses and why?

Design II (Collateral Design) and Design III (Branding). In Collateral Design, I learned a lot about the entire design process. For a project, we had to hand-build our products, packaging, and brand collateral. I really enjoyed problem-solving and coming up with creative solutions for brand identity. This class helped me open my eyes to how branding works.

If the phone rang right now and somebody offered you your dream design job, who are they, where do they work, and what’s the job?

The person would be from a company most likely be in the entertainment or tech-product industries. I would love to be able to help work on their branding, product, packaging, and motion graphics.

Where do you see yourself professionally in 5 years?

I see myself as a multimedia designer at a partnership studio.

Thanks, Maitrayee!

Design II final presentations: fall 2018

One amazing benefit of taking Design II: Collateral Communication with Henry Mateo is the opportunity to present your final project at a design studio or cultural institution around Los Angeles. So far, DCA students have been invited to present their work at:

• Hammer Museum
• Clever Creative
• Looking
• Hunt Design
• Gensler (Los Angeles)
• Brand Knew
• Edmunds
• Design Works (BMW)
• RKS Design
• The Creative Pack

By being exposed to these great design venues, our students have found employment and have expanded our network of designers from our program.

As Henry put it, “I’m always beaming with pride when they’re able to deliver quality work to our design community.”

Congrats to these students, and thanks so much to Henry Mateo for all his hard work and dedication!

Check out a few of the students’ work in the gallery below:


Interview with recent DCA grad Elizabeth Melnitzky

Elizabeth Melnitzky

Big thanks to recent DCA graduate Elizabeth Melnitzky, who shares her thoughts on the DCA program and some of her outstanding projects below:

Tell us how you got interested in design and what brought you to the DCA program.

I grew up loving art and enjoyed going to museums with my dad who worked as a painting conservator. I studied Art History in college and contextualized how artists effected change in society; I also gained a visual reference library that is crucial in my design work. After working in Public Relations in New York for a few years, I consistently saw the need for good design that could contribute to better communication and results.

I absorbed everything possible about the design industry but felt I needed to gain a fundamental skill set to break into the industry. I moved to Los Angeles for a bit of freedom, space and light to study design after falling in love with the landscape: the vintage signs, the bright colors, and what felt to me like an abundance of nature after living in New York. The location along with the ability to work while learning new skills attracted me to the DCA program. To bring things full circle, learning about Design History at the DCA program brought new life to my art history background, designers were behind so many of the technical and cultural advances that made many of the great art movements possible.

If the phone rang right now and somebody offered you your dream design job, who are they, where do they work, and what’s the job?

As a designer, I embrace the opportunity to work across multiple industries, mediums and platforms. The most important element in my dream job is being part of a team that uses design as a tool for a change and helps clients tell their story to make a positive impact. In the current climate, it is no longer acceptable or financially effective to ignore issues of sustainability. My dream design job would involve developing identities and products for brands and communities that are working towards a better and more efficient way of doing things. I’m attracted to companies that are looking to disrupt industries and agencies that are providing the creative work to help achieve their goals. I want to work closely with other designers and team members who are using analytics, goals, and strategies to define how their designs will help solve a problem.

Where do you see yourself professionally in 5 years?

In 5 years I’d love to be working as a designer at an agency that is using their wide reach to effect tangible change in the world, or in-house at a company that is solving issues that will determine the course of the next generation. I want to have measured successes in building brands and helping communities through design and be surrounded by team members that are as passionate about effecting change as I am. I want to have built on all of the skills I’ve gained at the UCLA program and to never remain stagnate in my pursuit of good design.

What were your favorite DCA courses and why?

The wide array of course offerings was another element that drew me to the DCA program. While picking up the basic tools of the trade, Adobe Creative Suite, Photography, Drawing for Communication I loved the opportunity to focus on niche areas of expertise throughout this program. Learning the fundamentals of UX thinking and design along with practical skills such as HTML and Java allow me to better understand the channels a consumer will connect with my graphics on. Having the ability to communicate with other designers in this area on projects is invaluable and the teachers at the UCLA made complex subject more approachable.

Congrats, Elizabeth!

Final projects – Design II: Collateral Communication

Thank you to Henry Mateo and the students of his winter 2018 quarter Design II: Collateral Communication course for sharing their final project presentations! In this advanced course, students create a brand “from soup to nuts” including concept, target audience, brand drivers, logo, letterhead, packaging, and any other collateral the student imagines.

Check out the gallery below:


Congrats to these students on some amazing final projects!

Design IV Student Project Spotlight: Aviva Family and Children’s Services

We’re highlight three of the outstanding group projects created by students of John Beach’s fall Design IV: Advanced Design Practice course.

Next up: Aviva Family and Children’s Services by Jonas Lin, Yuling Liang, Flora Zhuang.

First John gives us an overview of the course:

Students get the opportunity to choose a real life non-profit organization to rebrand, refresh and reorganize the public’s perception of its value. We start with branding, and through web presence, social media and virtually any other method such as (but not limited to) pop up events, exhibitions, advertising, curated exhibitions (all of which the teams design), we look at ways to build awareness, extend and develop funding possibilities, or change social perceptions. The teams leave with an extraordinary brand/look book for their portfolios that chronicles the process.

Check out the students’ work below:

Great work, team!

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