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Course spotlight: Media Experimentation (online)

Henrique Teixeira

Instructor Michelle Constantine tells us more about this dynamic course, which you can enroll in today:

In this new iteration of Mixed Media, now Media Experimentation, we’ll include digital tools. The old version of the course focused heavily on analog tools and experimentation. We’ll cover some collage tools in Photoshop and there will be a few projects that allow students to work both digitally and analog. Students will have more freedom to move between digital and analog work with support from the instructor.

Aimee Nash

Understanding how to make things analog is important and can open up worlds for students. Learning how to bounce from analog to digital can be helpful for students who want to push their work further.

The course focuses on mastering Media Experimentation tools and techniques; we’ll collage and explore creating with analog and digital tools.

Thanks, Michelle!

Enroll in Media Experimentation today.

Meet New Instructor Eric Pieper

Eric Pieper

Hailing from Ashville, North Carolina, please welcome new online instructor, Eric Pieper!

What brought you into this field?
It took me really struggling to embrace the start of my college career as a business major. Thankfully I trusted that something was not feeling right, took a little bit of time off, and realized that art and design had always been a part of my life…even if I had not really noticed it. I grew up heavily into skateboarding, and was always making shirts, stickers, posters and ‘zines with my friends. Realizing that it could be the perfect career, I shifted my focus to a design degree, and quickly evolved and thrived as an A+ student. Soon thereafter, I cold-called a great little design agency in my town and weaseled my way into an internship. Now coming up on almost 20 years later – I’m still very happy doing this kind of work because I can always find ways to keep it fresh, different and exciting.

Tell us about an especially rewarding project you worked on and why you enjoyed it so much.
I am in the middle of a project right now that is directly influencing my local neighborhood: Beacham’s Curve. I live in a quickly growing city called Asheville, NC that has always taken pride in its weird and unique identity. As any city starts to grow up, I think the local creative class has an important job to help shape the visual identity of their city. After all, we are the ones that design the logos, signs, menus and murals that visually express the city’s vibe. With that in mind, we befriended a local developer who is drastically changing a big major corner a block away from my house, and thankfully, he’s a developer with heart and soul. We are now working together to make sure this corner is embraced by the locals and becomes an attribute to the community – instead of just a simple, under-thought eyesore. Our work will extend through logo and branding, community events, walls for public art, special hidden little moments, and overall an appreciation of the history that existed here in the past. It’s fulfilling not only because it directly impacts our lives, but also because there is just a lot of creative freedom that is not necessarily tied to the computer. Lots of site visits, exploring signage options, etc… I could go on and on (because it’s kind of a dream project)!

Why is your course, Design IV: Capstone, important for my design education?
As a class, I want the social cause that we tackle together to show students how rewarding it is to use the power of design and communication to bring important issues to light. Sometimes it’s hard to ‘make up reasons’ for a new brand that doesn’t really have a strong back-story. I face that challenge in my career all the time. But being able to leverage the unique and special story behind social issues in the civic realm, and bring them to life through words and images, provides a surge of inspiration that yields amazing results.

As an instructor, I bring a well-seasoned and unique creative perspective to class. I have worked in multiple aspects of the design world over the course of my career thus far: fresh intern, jr. designer at small creative studios, in-house sr. designer at TOMS Shoes (as they grew exponentially), busy freelance designer, art director at a big ad agency, and now as the owner of my own design and branding studio called Homestead. There are so many directions to take a design career (or even just a project for that matter) – and I can help expose students to just how wide and wonderful this world of creativity and design can be! I’m beyond passionate about design and creativity, and hope that students leave very inspired by my enthusiasm.

Do you have a sample assignment?
One of our class assignments will be to discuss and explore ways to create hand-made elements, and then bring those assets into the digital realm for use on the bigger project. Since the overall design and branding project will be for a real-world social cause, this will be a great chance to learn how (even very tiny) human elements can really bring an issue or cause to life, and connect with the public on an emotional level.

 

Thanks so much, Eric!

Enroll in Design IV: Capstone today.

Now Online! Web Coding Intensive Bootcamp

We’re thrilled that instructor Michael Newman, known for pushing the boundaries of interactive design with pieces such as this UCLA Extension catalog cover, will be bringing the Web Coding Intensive Bootcamp online this spring.

He answered a few questions about it for us:

Why is this material important for my design education?
Having solid, hands-on experience with web development gives designers a true understanding of how to bring a project to life. Not only will you be familiar with the core technologies and the development process, you will also be able to build rapid prototypes during the design phase. This is a powerful skill set that will help you test, prove and share your creative vision whether you are building a project yourself or handing it off to a development team.

Do you have a sample assignment we’ll be working on?
Throughout the course we’ll work on a variety of fast-paced projects, each building on skills learned in the previous weeks. A fun project we’ll work on towards the end of the course is to design and build an interactive infographic complete with animation and live data.

What will I take away from this course?
● A solid understanding of modern HTML & CSS
● An intermediate understanding of Javascript ESNext
● Working knowledge of responsive frameworks and how to use them
● Modern web design and development workflow and process

Thank you, Michael!

Enroll in Web Coding Intensive Bootcamp today!

Chinese Brush Painting Video Demo

On Feb 2 & 3, celebrate the month of love and the new lunar year at UCLA Extension by exploring two well-loved subjects of Chinese Brush Painting: the majestic Peony—King of Flowers, and the magnificent Red-Crowned Crane—a symbol of devotion and fidelity. Bringing decades of practice, expertise, and artistic inspiration, artist/instructor Mayee Futterman will guide students of all levels to experience the materials, techniques, and concepts that make this art form transformative, inspiring, and fun.

Click here to enroll.

Design II final presentations: fall 2018

One amazing benefit of taking Design II: Collateral Communication with Henry Mateo is the opportunity to present your final project at a design studio or cultural institution around Los Angeles. So far, DCA students have been invited to present their work at:

• Hammer Museum
• Clever Creative
• Looking
• Hunt Design
• Gensler (Los Angeles)
• Brand Knew
• Edmunds
• Design Works (BMW)
• RKS Design
• The Creative Pack

By being exposed to these great design venues, our students have found employment and have expanded our network of designers from our program.

As Henry put it, “I’m always beaming with pride when they’re able to deliver quality work to our design community.”

Congrats to these students, and thanks so much to Henry Mateo for all his hard work and dedication!

Check out a few of the students’ work in the gallery below:

 

Course Spotlight: Art Direction Bootcamp with Anya Farquhar

We’re offering an exciting new elective online this fall called Art Direction Bootcamp. Instructor Anya Farquhar tells us more about it:

Why is Art Direction Bootcamp important for my design education?

Learn how to hone your designs skills, articulate the success of your designs, and communicate clearly with teams or clients. The research, design, communication and presentation skills learned in this class will help you grow as a leader – whether you become an Art Director or work with one.

Do you have a sample assignment we’ll be working on?

We will be working on one campaign throughout the course, from research to execution. We will explore the history of art direction as well as learn how to fill out a creative brief. The final result of the course will be a completed campaign and pitch. See the sample in the gallery below!

Using your design skills, we will focus the course on bringing a campaign to life with a purposeful and thoughtful combination of imagery, typography, composition, hierarchy, and color. We will also learn how to present your work by articulating how it meets the client’s goals.

What will I take away from this course?

  • A skillset for researching any design project
  • Understanding of typography history, how to select a typeface, and how to design the written word
  • Understanding of color theory, psychological and historical
  • A keen eye for considering imagery, including illustration and photography
  • Toolkit of questions to ask your client (or yourself)
  • Toolkit of answers using your new visual skill set

Check out this sample final project:

Enroll in Art Direction Bootcamp today!

Final projects – Design II: Collateral Communication

Thank you to Henry Mateo and the students of his winter 2018 quarter Design II: Collateral Communication course for sharing their final project presentations! In this advanced course, students create a brand “from soup to nuts” including concept, target audience, brand drivers, logo, letterhead, packaging, and any other collateral the student imagines.

Check out the gallery below:

 

Congrats to these students on some amazing final projects!

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