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Course spotlight: Media Experimentation (online)

Henrique Teixeira

Instructor Michelle Constantine tells us more about this dynamic course, which you can enroll in today:

In this new iteration of Mixed Media, now Media Experimentation, we’ll include digital tools. The old version of the course focused heavily on analog tools and experimentation. We’ll cover some collage tools in Photoshop and there will be a few projects that allow students to work both digitally and analog. Students will have more freedom to move between digital and analog work with support from the instructor.

Aimee Nash

Understanding how to make things analog is important and can open up worlds for students. Learning how to bounce from analog to digital can be helpful for students who want to push their work further.

The course focuses on mastering Media Experimentation tools and techniques; we’ll collage and explore creating with analog and digital tools.

Thanks, Michelle!

Enroll in Media Experimentation today.

Meet New Instructor Eric Pieper

Eric Pieper

Hailing from Ashville, North Carolina, please welcome new online instructor, Eric Pieper!

What brought you into this field?
It took me really struggling to embrace the start of my college career as a business major. Thankfully I trusted that something was not feeling right, took a little bit of time off, and realized that art and design had always been a part of my life…even if I had not really noticed it. I grew up heavily into skateboarding, and was always making shirts, stickers, posters and ‘zines with my friends. Realizing that it could be the perfect career, I shifted my focus to a design degree, and quickly evolved and thrived as an A+ student. Soon thereafter, I cold-called a great little design agency in my town and weaseled my way into an internship. Now coming up on almost 20 years later – I’m still very happy doing this kind of work because I can always find ways to keep it fresh, different and exciting.

Tell us about an especially rewarding project you worked on and why you enjoyed it so much.
I am in the middle of a project right now that is directly influencing my local neighborhood: Beacham’s Curve. I live in a quickly growing city called Asheville, NC that has always taken pride in its weird and unique identity. As any city starts to grow up, I think the local creative class has an important job to help shape the visual identity of their city. After all, we are the ones that design the logos, signs, menus and murals that visually express the city’s vibe. With that in mind, we befriended a local developer who is drastically changing a big major corner a block away from my house, and thankfully, he’s a developer with heart and soul. We are now working together to make sure this corner is embraced by the locals and becomes an attribute to the community – instead of just a simple, under-thought eyesore. Our work will extend through logo and branding, community events, walls for public art, special hidden little moments, and overall an appreciation of the history that existed here in the past. It’s fulfilling not only because it directly impacts our lives, but also because there is just a lot of creative freedom that is not necessarily tied to the computer. Lots of site visits, exploring signage options, etc… I could go on and on (because it’s kind of a dream project)!

Why is your course, Design IV: Capstone, important for my design education?
As a class, I want the social cause that we tackle together to show students how rewarding it is to use the power of design and communication to bring important issues to light. Sometimes it’s hard to ‘make up reasons’ for a new brand that doesn’t really have a strong back-story. I face that challenge in my career all the time. But being able to leverage the unique and special story behind social issues in the civic realm, and bring them to life through words and images, provides a surge of inspiration that yields amazing results.

As an instructor, I bring a well-seasoned and unique creative perspective to class. I have worked in multiple aspects of the design world over the course of my career thus far: fresh intern, jr. designer at small creative studios, in-house sr. designer at TOMS Shoes (as they grew exponentially), busy freelance designer, art director at a big ad agency, and now as the owner of my own design and branding studio called Homestead. There are so many directions to take a design career (or even just a project for that matter) – and I can help expose students to just how wide and wonderful this world of creativity and design can be! I’m beyond passionate about design and creativity, and hope that students leave very inspired by my enthusiasm.

Do you have a sample assignment?
One of our class assignments will be to discuss and explore ways to create hand-made elements, and then bring those assets into the digital realm for use on the bigger project. Since the overall design and branding project will be for a real-world social cause, this will be a great chance to learn how (even very tiny) human elements can really bring an issue or cause to life, and connect with the public on an emotional level.

 

Thanks so much, Eric!

Enroll in Design IV: Capstone today.

Spring Quarter Getty Design Studio Placement

Work done by previous DCA intern, Naomi Hotta

Work done by previous appointee, Naomi Hotta

Applications due Sunday, March 3.

THE WORK
The student will partner with a lead designer to develop graphic design solutions for various print ephemera connected with the Getty, including Education and Performing Arts. Work will involve collaborations with internal clients, production and web staff to coordinate deliverables. The Design Studio is a fast-paced, deadline-driven, creative environment that develops high quality design solutions.

THE SITUATION
The Design Studio at the Getty will offer a fully set-up MAC workstation for the successful student candidate. Work must be carried out at the Getty Center Design Studio.  The position is 12 hours per week, with preference for 2 six hour days (Tuesday, Wednesday, or Thursday 8:30 – 3:30 with 1 hour lunch break).

PAG 39-40

Getty Center

QUALIFICATIONS
• Working knowledge of InDesign and other Adobe CC programs.
• Ability to generate a design solution quickly and carry it through to completion.
• Strong communication skills.
• DCA certificate candidate.

APPLY
Send your resume, cover letter and three work samples to dca@uclaextension.edu by Sunday, March 3.

Need help with your cover letter? Kate can help: dca@uclaextension.edu

Now Online! Web Coding Intensive Bootcamp

We’re thrilled that instructor Michael Newman, known for pushing the boundaries of interactive design with pieces such as this UCLA Extension catalog cover, will be bringing the Web Coding Intensive Bootcamp online this spring.

He answered a few questions about it for us:

Why is this material important for my design education?
Having solid, hands-on experience with web development gives designers a true understanding of how to bring a project to life. Not only will you be familiar with the core technologies and the development process, you will also be able to build rapid prototypes during the design phase. This is a powerful skill set that will help you test, prove and share your creative vision whether you are building a project yourself or handing it off to a development team.

Do you have a sample assignment we’ll be working on?
Throughout the course we’ll work on a variety of fast-paced projects, each building on skills learned in the previous weeks. A fun project we’ll work on towards the end of the course is to design and build an interactive infographic complete with animation and live data.

What will I take away from this course?
● A solid understanding of modern HTML & CSS
● An intermediate understanding of Javascript ESNext
● Working knowledge of responsive frameworks and how to use them
● Modern web design and development workflow and process

Thank you, Michael!

Enroll in Web Coding Intensive Bootcamp today!

Interview with Recent DCA Graduate, Maitrayee Punjabi

Congratulations to recent DCA graduate, Maitrayee Punjabi, who shared some info about her time in the program with us:

Tell us about how you got interested in design and what brought you to the DCA program?

I was always interested in art. My mom’s background in architecture helped me grasp 3D visualization along with geometric and pattern work. My fascination in tech led me to pursue a Bachelor’s in Computer Science. After university, my friends and I started working together on freelance jobs for web and app development. During that time, I started working with Photoshop and Illustrator and that piqued my curiosity in design communication. It was the perfect blend of art and technology and I loved it. I knew I wanted hands-on experience in that field and I’m glad I found that in the UCLAx program.

What were your favorite courses and why?

Design II (Collateral Design) and Design III (Branding). In Collateral Design, I learned a lot about the entire design process. For a project, we had to hand-build our products, packaging, and brand collateral. I really enjoyed problem-solving and coming up with creative solutions for brand identity. This class helped me open my eyes to how branding works.

If the phone rang right now and somebody offered you your dream design job, who are they, where do they work, and what’s the job?

The person would be from a company most likely be in the entertainment or tech-product industries. I would love to be able to help work on their branding, product, packaging, and motion graphics.

Where do you see yourself professionally in 5 years?

I see myself as a multimedia designer at a partnership studio.

Thanks, Maitrayee!

Design II final presentations: fall 2018

One amazing benefit of taking Design II: Collateral Communication with Henry Mateo is the opportunity to present your final project at a design studio or cultural institution around Los Angeles. So far, DCA students have been invited to present their work at:

• Hammer Museum
• Clever Creative
• Looking
• Hunt Design
• Gensler (Los Angeles)
• Brand Knew
• Edmunds
• Design Works (BMW)
• RKS Design
• The Creative Pack

By being exposed to these great design venues, our students have found employment and have expanded our network of designers from our program.

As Henry put it, “I’m always beaming with pride when they’re able to deliver quality work to our design community.”

Congrats to these students, and thanks so much to Henry Mateo for all his hard work and dedication!

Check out a few of the students’ work in the gallery below:

 

Interview with DCA instructor Masaki Koike

We’re delighted that our award-winning instructor, Masaki Koike, sat down with us to share more about his design life. His answers to our questions and a gallery of his work are below, but first, his official bio:

Masaki Koike is the principal of Phyx Design founded in 2007. His work in the music industry has earned him a Grammy Award and multiple Grammy nominations – this year for The Grateful Dead – Get Shown the Light box set! His work has been published in various design books and magazines. Over the last decade Masaki has worked at various companies such as Rhino Records, Smog Design, Nokia Design Center and Saatchi&Saatchi. He is a native to Los Angeles and currently works and lives in the beautiful city of Pasadena. He also teaches at UCLA Extension’s DCA program.

What brought you to the field of design?
As a kid, I enjoyed making things so working in the creative field should’ve been obvious. My focus in college was initially Psychology ’cause it seemed more legitimate as a major. I came to the realization that it wasn’t what I wanted to do so I dropped it with 2 classes left to fulfill my degree. I switched my major to art and never looked back!

Please tell us about an especially rewarding project you have worked on and why you enjoyed it so much.
I think the enjoyment of what I do IS the reward. It sounds idealistic but I hope that everything I work on is rewarding in some way. It can be creatively or financially rewarding and it rarely goes hand in hand!

The Recording Academy has recognized your outstanding work many times. How does a love of music inform your visual designs?
I’m not sure that it does. Of course it helps if I’m familiar with the artist but doing research is always a good starting point weather I know the artist or not. Every project is different in that the information comes from many sources. Sometimes it’s the title or the concept of the album. Sometimes the band wants me to use a piece of artwork or photo. Some artists, especially an established act, have their own brand assets. Sometimes, it’s a culmination of all these things and I just run with it. When the information comes from data and strategic marketing, it can be very unrewarding!

What will students take away from your course, Design Fundamentals?
Since it’s a beginners’ course, I firmly believe in teaching the prose of design. How to best communicate an idea by distilling the information so that it is concise and direct. How to think, analyze, and problem solve. To heighten your visual awareness. Developing good work habits and understanding the importance of trying, failing, and trying again.

Final thoughts?
I’ll leave you with a quote from designer Lou Danziger: “Work. Think. Feel. Work: No matter how brilliant, talented, exceptional, and wonderful the student may be, without work there is nothing but potential and talk. Think: Design is a problem-solving activity. Thinking is the application of intelligence to arrive at the appropriate solution to the problem. Feel: Work without feeling, intuition, and spontaneity is devoid of humanity.”

Thank you, Masaki!

#phyxdesign

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