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Course spotlight: User Experience IV: Capstone

“It is a great class to integrate all the knowledge I’ve learned in past UX classes, from research, pattern library, to testing.”

“Anybody can learn design tools, but design thinking is what makes a UX designer stand out. This course combines design thinking and actual design perfectly.”
— current UX IV students

Capstone courses are pivotal in pulling students’ knowledge together, giving them “real world” practice, and preparing them for the workplace. Instructor Thomas Dillmann tells us more about the culmination of our User Experience certificate, User Experience IV: Capstone.

Why is this course important for my UX education?

UX 4 allows the student to apply their learned UX skills from their UX certificate course work in a self directed manner. The UX 4 class is modeled after real business cases to which the student provides UX strategy and business solutions using the full set of learned UX skills and techniques. UX 4 provides a platform for the UX student to own their new UX Skills and really prove what they know. UX 4 raises your confidence and readies for entry into the professional arena.

Do you have a sample assignment we’ll be working on?

Thomas Dillmann

The UX 4 courses uses Harvard Business Review case studies as the core material for the students to produce a complete end to end UX solution to the presented case issue.  For example, a HBR case may focus on how should newspaper and media companies charge for their products in a near free media environment with falling ad revenue? Should they implement paywalls or donation models or other solutions? And how would a UX designer integrate these solutions across their respective digital platforms? Students are challenged to provide supporting research and UX deliverables to solve the case. These could include business models, service design models, concept maps, user interface and interactive prototypes as well as user research and testing.

What will I take away from this course?

The UX 4 course produces complete case study documentation that are essential for UX portfolios.  UX 4 serves as a capstone course to prove what you have learned and for you to solidify your own personal UX approach and process which is key to being hired as a UX designer.

Enroll in User Experience IV: Capstone today!

Course Spotlight: Michelangelo and the Dawn of Modern Art

Michelangelo’s David

Breaking many of the rules of Renaissance art in his struggle to express his inner experience of the divine, Michelangelo gave artists a new artistic vocabulary that moved past the Renaissance and toward a profoundly relevant style that ultimately is called Modern art.

In the upcoming course, Michelangelo and the Dawn of Modern Art, the artist’s legacy will be explored through three lectures and a field trip to the Getty Villa.

Instructor Rebbeca Ginnings tells us a bit more about it:

Why is this course important for my understanding of art?

In terms of technique, Michelangelo seems to turn stone to flesh. Design-wise, he translates antiquity into a more modern statement, providing a bridge or transition to modern art. A better understanding of Michelangelo and his work leads us to understand how his work has influenced both European and American artists.

What will the course consist of?

We will meet for three lectures on Michelangelo’s work followed by a field trip to the Getty Villa to look at prototypes of Michelangelo’s designs, to see how the originals related to the designs he ended up making.

What will I take away from this course?

Students will gain a better understanding of the influence of antiquity on Western art.

Enroll in Michelangelo and the Dawn of Modern Art today!

Course Spotlight: Design Software Intensive Bootcamp

InDesign project by DCA graduate Adam Weidenbaum

For the first time this fall, we’re thrilled to offer our Adobe software courses – Photoshop, Illustrator, and InDesign – in an immersive bootcamp format. Instead of the usual 4 units, the bootcamp earns you 8 units of course credit and meets twice as many hours.

Instructor Hakon Engvig

Web and software instructor extraordinaire, Hawk Engvig, tells us more about this new course:

1. Why is the Design Software Intensive Bootcamp important for my design education?

Adobe is THE standard in the design field and there are no programs more prevalent, popular or important than Photoshop, Illustrator, and InDesign when it comes to graphic design. They lay the foundation for all major work you do on a regular basis and are pretty much a requirement to know in any modern design scenario.

2. What’s the benefit of studying Photoshop, Illustrator, and InDesign in the bootcamp format instead of one by one?

Photoshop, Illustrator, and InDesign are BEST used together, so you will save a lot of time/money learning them all in one go. Your greatest work will come from how you wield all three and not just relying solely on one. Though the programs can be quite different in what you would use them for, they are actually quite similar in how we interact and actually use them. By learning all three at the same time, you reinforce the knowledge and your comfort with not only the one we are utilizing but all three programs simultaneously.

Illustration by DCA graduate Daniel Sulzberg

3. Do you have a sample assignment we’ll be working on?
Though the classwork will revolve around reinforcing the tools, good habits, etc., the actual assignments will be based on common, fun and real-world standards like branding, image manipulation/correcting, and production in digital and print.

4. What will I take away from this course?

In this one course, you will not only learn the proper way to utilize all three programs, but you will also have no problem creating any creative content needed in the modern design world.

Thanks, Hawk!

Questions? Email dca@uclaextension.edu or call 310-206-1422 to speak with an advisor about this or any other visual arts course.

And enroll in Design Software Intensive Bootcamp today!

Course Spotlight: Photographing Architecture in the City

 

Images by instructor Richard Langendorf

This spring, we will be offering a new course with instructor Richard Langendorf, Photographing Architecture in the City. A unique offering, this course would appeal to students interested in photography, architecture, art and art history, and urban planning and design. The diversity of backgrounds and experiences should make for an interesting array of creative projects.

Each student will work on a self-initiated project,  selecting a site for the focus of his or her work in the course. The place may be anywhere in the Los Angeles region – urban or suburban. It may be a work of architecture, an urban space, the urban edge, or the like.  This work will proceed in stages, examining the site from varying perspectives, including light, detail, documentary, and poetic interpretation, and ending as a portfolio of photographs that express the qualities of a particular place, sequenced as one or more stories.

Below you’ll see a list of class lecture topics, technical demonstrations, and creative assignments. To enroll, click here, or call (310) 825-9971.

Lectures on Architectural Photography
Early History, Wonders of World, American Topographic Views
Pictorialism, Modernist Views-Europe & US
Documentary: Progressive Era & Reform, Great Depression
Modern View: Experimental, Rise of Color Art Photography
Arch. Journals, Modern Arch. Photographers (Commercial), architecture without architects; architecture in color, landmarks & special events
Dusseldorf Academy, New Topographics, Learning from Las Vegas, Modernism reappraised
New Documentary: DATAR, etc.; architecture- from commercial to art photography
Post Modern: where architecture and photography merge
Man-altered landscapes, cityscapes of change
Constructed, Staged, and Invented Image
Final Project, no lecture or future of architectural photography

Select Demonstrations/Technique

Equipment selection
Checklist for planning and shooting
Shooting: lens selection, aperture-shutter-ISO trade-offs, etc.
Shooting: composition, parallax and parallax correction
Shooting: low light, twilight, night photography, TPE
Shooting: HDR and Pano, and post in ACR/Lightroom
Post: working non-destructively
Post: ACR-basic panel, curves, lens correction, and FX
Post: noise reduction, sharpening, mixed light conditions
Post: HDR and Panorama, Photoshop and other software
Post: enhancing/replacing sky

Assignments

Assignment 1: Site Proposal
Assignment 2: Getting Started, Research Paper
Assignment 3: Detail
Assignment 4: Time
Assignment 5: Light
Assignment 6: Context
Assignment 7: Poetics / Interpretation
Assignment 8: Documentary
Assignment 9, Post-Modern
Assignment 10, Outline, Final Project
Deadline to update Previous assignments
Assignment 11:Final Project
Assignment 12 Print Version, Final Project

 

Welcome new DCA instructor Grace Magnus!

Grace Magnus

We’re thrilled to welcome Grace Magnus to our instructor flock, though Grace has been a member of the DCA community for years, first as a student, then as a teaching assistant, and now as an instructor. Her own design work is exciting and innovative, and we urge you to check out her portfolio at https://www.gracemagnus.com. Grace will be teaching Photoshop I in our new Woodland Hills center this spring.

What brought you to this field?
I like to joke that I’m a recovering English major, but in reality, I’ve had a wide assortment of jobs that have led me to where I am today. I managed an art gallery, edited copy, sold fine wine, applied makeup, and helped create brands. Along the way I’ve slung drinks, served coffee, worked graveyard shifts, installed roofing…it’s been a long hustle, and I’m proud of it. I succeeded in all these jobs by taking an ecumenical approach to learning–I relish the opportunity to receive new information, digest it, and clearly and concisely help others understand it regardless of the subject matter. It’s no wonder I fell in love with teaching soon after I fell in love with design.
In 2012, I took a Design Fundamentals class at Extension on a whim. I was new to Los Angeles, itching for change, and the public health class I wanted to take was suddenly canceled. Four years later I have an exciting freelance business I love. So many graphic designers fall into the field by accident or, like me, come into it later in life as a second, third, even fourth career. I love that. It means we have this pool of creative people who’ve worked hard and have a huge range of experiences to apply to finding design solutions.

Tell us about an especially rewarding project you’ve worked on and why you enjoyed it so much.
I’m a big proponent of Design for Good, and I always try to be working on at least one project that has personal meaning. For example, here’s a current project that hits close to home: I used to work very late hours while having two dogs that needed long walks at all hours of the day and night. I learned some time ago that the world can be a terrifying place for women after dark.
So I’ve been challenging my 2D design skills by pushing them into the 3D world, and I’m creating prototypes for personal safety devices, holsters, walking aids, etc. that will make it easier, safer, and more comfortable for women who need to be outside at night. The line is being printed on my 3D printer with the goal to distribute them for free. The entire line is designed with women’s tastes and bodies in mind, which makes it a real design challenge because women’s tastes and bodies are so varied.

Why is your course, Photoshop I, important for my design education?

Today’s emerging designers need to know how to use Photoshop effectively, efficiently, and creatively in order to stand out in an over-saturated market. Although Photoshop is considered by many to be Adobe’s most difficult and counter-intuitive program, it is also the most powerful and incredibly fun. My goal isn’t to drill into your brains every hot key (I wish, we only have 12 weeks!), rather it’s to guide you through the essential tools so that you the designer can find the exact right solutions for your own work. Your interviewer isn’t going to care that you know every single way to pull up the color picker, they care that your work has vision and originality, and that you can efficiently and effectively put to paper what’s in your head. I will guide you into harnessing Photoshop’s power so you can do just that.

Do you have a sample assignment?
Sure! I like to make sure that my assignments are challenging, but also fun and personal. So I’ll give you a little peek into one option for your final. Students will create a series of posters that utilize Photoshop techniques and best practices to morph different living creatures into one, then you’ll will use those images to make a poster series of PSA’s for a social or environmental cause. If you’re not into monsters, don’t worry, I’ve created project variations to suit every taste.

 

Thank you, Grace!

Welcome new DCA instructor Lauren Cullen!

We’re thrilled to welcome Lauren Cullen to our instructor ranks, who will be teaching Illustrator I (online) beginning this spring quarter. Lauren is the graphic designer for UCLA’s Mobile Web Strategy group, where she designs mobile apps and responsive websites for UCLA’s academic and research communities. An illustrator and fine artist, she creates graphics across all media. Lauren received a B.A. from Wesleyan University as well as an Advanced Web and Interaction Design Certificate from UCLA Extension (yes, that’s us!).

Learn more about Lauren, in her own words:

Lauren Cullen

What brought you to this field?

I’ve always loved art and engaging in the experience of creating. I first discovered Photoshop and Illustrator in ninth grade, and there was no looking back. I became deeply immersed in understanding the ways that design can inform, transform, and inspire. Graphic design continues to be my passion, and I feel very fortunate to be in such a fulfilling field.

 

Tell us about an especially rewarding project you’ve worked on and why you enjoyed it so much.

I find that designing apps for medical research is especially rewarding. For example, at UCLA, I recently worked on an app that helps researchers assess asthma symptoms and related factors in children. The goal of the app is to help detect and prevent asthma attacks.

My contribution to the app included designing the user experience, icons, data graphics, and customized illustrations. It is always satisfying to design for meaningful projects that make a positive impact on people’s lives.

 

Why is your course, Illustrator I, important for my design education?

Illustrator is an essential design tool and the industry-standard vector graphics application. By learning the fundamentals from this course, students will be able to create icons, logos, drawings, typography, infographics, layouts, complex illustrations, and more for any medium. Students will learn more than just the tools that Illustrator has to offer – they will also be intellectually stimulated by learning key concepts and by learning approaches that prepare them for future experiences.

 

Do you have a sample assignment?

All projects will provide students with the opportunity to solve specific challenges by designing unique creations of their own vision. As an example, for the midterm project, students will design an infographic, developing a captivating narrative that visually communicates information or data. Students will use drawing and shape tools to represent trends. I’m excited to see what the students create!

 

Welcome, Lauren!

Course spotlight: Talking With Impact

Greg Germann

Greg Germann

It’s an honor to welcome new instructor, Greg Germann, to the Design Communication Arts program! Greg is an actor known for his work on film, television and Broadway. He’s a published playwright and has also written and directed for the theatre and television. He was honored to be invited twice be part of a goodwill trip traveling to Afghanistan to visit troops serving there. For over a decade he has had the privilege of serving on the Board of Directors for OPCC (now OPCC-LAMP) in Los Angeles, a visionary social service organization. For the past three years, he’s worked with TEDx UCLA as an advisor, assisting in speaker selection and preparation for the annual conference.

Greg is teaching Talking With Impact this winter.

What brought you to this field?

For the past three years I’ve helped prepare a range of speakers for the annual TED TALK held at UCLA.  I’ve been able to work with artists, psychologists, archeologists, designers, activists and more, conceiving, crafting and honing their talks for the greatest impact.

Tell us about an especially rewarding project you’ve worked on and why you enjoyed it so much.

TEDxUCLA speaker and OPCC director John Maceri, mentored by Greg Germann

TEDxUCLA speaker and OPCC executive director, John Maceri, mentored by Greg Germann

My work with TED speakers has made it clear that there are no limitations for what constitutes a ‘big idea’ that can change the world.  TED speakers have talked about vulnerability, the brain, the heart, education, travel, planting trees, running, sleep, consciousness, what makes us laugh and cry and even life and death.  It’s exciting to embrace the possibility that ‘ideas worth spreading’ take any shape and can be about any thing.

Why is your course, Talking for Impact, important for my Design education?

Everyone has a ‘TALK’ in them.  The skills necessary in communicating these ideas makes all the difference. Using the model of a TED TALK is a powerful tool that will unearth the ‘big idea’ that lies in wait for each student in our class. As an actor, director and writer with a career in theatre, film and television my experience has taught me again and again that economy and empathy are just a few keys to connecting with and moving an audience.

TEDxUCLA speaker Victoria Young

TEDxUCLA speaker Victoria Young

The intentional weaving of passion, expertise and innovation insures that an entrepreneur pitching a new product, an archeologist sharing field observations, a designer promoting the value of a concept, a writer selling an idea, a lawyer making his/her case, an educator broadening a students understanding all will succeed in moving their listeners and changing their lives. I’ve seen the surprising impact speakers have on an audience when the idea expressed is concise and challenges the experts while still being understandable to a 5th grader.  Speaking with impact results in provoking understanding and upending the expectations of your listener.

We’ll start simply and work our way to the ‘big idea’ that lies in wait for each student. The first step is recognizing the ‘big ideas’ that we encounter everyday.  From the brilliance of a bumper sticker, a political slogan, branding, the power of a provocative 140 character Twitter post and even the unexpected impactful daily exchanges we have with our colleagues, friends and family. Students will identify these common examples illustrating how they meet the criteria, not just of a catchy slogan, but how they upend expectations, innovate and promote an idea worth sharing.

Do you have a sample assignment?

TEDxUCLA speaker Adi Jaffe

TEDxUCLA speaker Adi Jaffe

The Wisdom of the Twitter Feed:

In 140 characters or less articulate the “big idea” behind three varied areas of study or endeavor.  Topics may range from, artworks; visual, performing arts and literature: To design; architecture, engineering and product design: To science and even the value of certain types of behaviors. Some of the most popular TED TALKS online are  on the value of vulnerability, the power of introverts and the science of happiness.

One example is a devoted runner asked; Can running save our cities? His answer was his big idea; Building community with shared physical activity can change the world. The skill to articulate your vision in a sentence is one of the many tests of the viability and clarity of your vision.

 

Welcome, Greg!

Enroll in Talking With Impact today!

Design II final project presentation: Drew Fransler

Instructor Henry Mateo is known for going above and beyond the call for his students, and this past quarter was no different. Henry arranged for his Design II: Collateral Communication students to share their final projects at Brand Knew where notable guest critiquers from the LA design scene were on hand to give our students feedback.

Student Drew Fransler shared his work with us:

Name: Thirsty Spaniel Brewery & Public House

 

Drew says:

Thirsty Spaniel Brewery & Public House is exactly what it sounds like. The pub’s purpose is to drive business to its line of beers sold at liquor and grocery stores, which it does by offering beer flights and complimenting with a menu of updated classic pub fare. Its aim is to offer a great product and experience of authentic, high-quality food and beer served without pretension. Located in the Chicago suburbs, its clientele is a mix of married and single people of middle class backgrounds and better. It does a brisk happy hour, catering to commuters arriving at the nearby train station. On weekends, particularly over the lunch hour, it is a family- and dog-friendly neighborhood gathering spot.

The branding is designed to be simple, impactful and versatile to play well with a broad range of packaging designs and color palettes. The beers carry a primarily canine theme and the six pack cartons are designed for maximum shelf presence. Similarly, the cans and bottles are designed to have enough presence to be distinguishable at a tailgate party or backyard cookout. The two mortal enemies of fresh beer are air and sunlight, and cans are most effective against both. Smaller-batch special edition beers are bottled. The Dimension Triple IPA bottle is an anaglyphic 3-D image (contact me for a free pair of 3-D glasses).

The menu is designed to accommodate the entirety of offerings in one piece of collateral. Food on one side, beverages on the reverse. When attached to a clipboard, the beer menu is the serving mechanism for beer flights. The beer list is organized in a matrix from light to heavy and malty to hoppy, which allows for selection and shows how each beer relates to others. Tray liners and wraps are designed to reinforce the brand without competing with the presentation of the food.

 

Great work, Drew!

Doug Aitken’s Art in Context with Roni Feinstein

This fall we are pleased to announce a new course with instructor Roni Feinstein.

Doug Aitken’s Art in Context

This class takes as its point of focus Doug Aitken: Electric Earth, an exhibition that offers the opportunity to review work of the past twenty years by this groundbreaking Los Angeles-based artist.   Aitken is best known for his pioneering work in video art, which not only rethinks the parameters of video in terms of the architectural spaces it might inhabit, but also with regard to narrative and content.   Any number of other artists, among them Bill Viola, Diana Thater, Pipilloti Rist and Ragnar Gunnarsson, also work with multi-screen video projections and Aitken’s work will be considered in relation theirs.  Aitken’s artistic practice also includes photo-based work, sculpture, collage, Earthworks, multi-media performance, participation pieces and more and these too will be related to work by his contemporaries.   It will be seen that while parallels maybe drawn between Aitken’s art and that of others, there is much that is unique and that sets his work apart.  Defining these qualities will be among the class’s aim as the exhibition is explored in depth.

Thursday, October 27, 11am – 1pm: classroom lecture

Thursday November 3 and 10, 11am – 1pm: tour Doug Aitken: Electric Earth at The Geffen Contemporary at MOCA

To enroll, you may use this link: https://www.uclaextension.edu/search/publicCourseSearchDetails.do?method=load&courseId=42735610 Or call our registration office directly at (310) 825-9971.

Instructor, Roni Feinstein, Ph.D., wrote a blog post on Doug Aitken’s retrospective, which can be accessed at the following link: http://www.ronifeinstein.com/1736/doug-aitken-electric-earth-at-the-geffen/

doug-aitken-jpeg

Installation view of Doug Aitken, Black Mirror, 2011, at Schirn Kunsthalle, Frankfurt, July 9 – September 27,  2015, photo by Norbert Migule

 

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