This Wednesday, AIGA UCLAx members convened at 72andSunny for an insightful tour of their studios with Maria Scileppi. From a talk with the brand team that oversees Skylanders, to indispensable career advice from Scileepi, the visit was a great opportunity to connect with one of the many design trendsetters who are making an impact globally but based right here in Greater LA.
Their timely visit to the new office space came as the advertising agency’s profile continues to rise. As noted by Amanda Lewis in the latest edition of LA Weekly, “72andSunny is at the top of the heap, landing clients like Smirnoff and Carl’s Jr. and recruiting stars such as Megan Fox and Jonah Hill. The agency hires curious self-starters while eliminating ego and scoffing at expertise, so everyone contributes. At “Yes and” meetings, inspired by the improv-comedy mantra that prevents shutting down others’ ideas, brand teams spitball without judgment or doubt. Mock-ups are quickly affixed to the office’s translucent walls with magnets, a system taken from Dutch design culture, which invites honest feedback and avoids hurt feelings by divorcing the work from its creator. Later, when the script or the visual is more refined, the team rigorously evaluates what it has done in the manner of an art-school crit.”