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AIGA UCLAx | 72andSunny Recap

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This Wednesday, AIGA UCLAx members convened at 72andSunny for an insightful tour of their studios with Maria Scileppi.  From a talk with the brand team that oversees Skylanders, to indispensable career advice from Scileepi, the visit was a great opportunity to connect with one of the many design trendsetters who are making an impact globally but based right here in Greater LA.

Their timely visit to the new office space came as the advertising agency’s profile continues to rise.  As noted by Amanda Lewis in the latest edition of LA Weekly, “72andSunny is at the top of the heap, landing clients like Smirnoff and Carl’s Jr. and recruiting stars such as Megan Fox and Jonah Hill.  The agency hires curious self-starters while eliminating ego and scoffing at expertise, so everyone contributes. At “Yes and” meetings, inspired by the improv-comedy mantra that prevents shutting down others’ ideas, brand teams spitball without judgment or doubt. Mock-ups are quickly affixed to the office’s translucent walls with magnets, a system taken from Dutch design culture, which invites honest feedback and avoids hurt feelings by divorcing the work from its creator. Later, when the script or the visual is more refined, the team rigorously evaluates what it has done in the manner of an art-school crit.”

Read more about 72andSunny in the LAWeekly, and stay updated on future AIGA UCLAx events here.

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January 22nd – AIGA UCLAx visits 72andSunny

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On January 22nd, join AIGA UCLAx student group members for an exclusive tour of 72andSunny’s new offices, a talk with the Skylanders brand team, and career advice from Maria Scileppi of 72U.  Recently named “Agency of the Year” by Advertising Age, 72andSunny is a full service, modern communications company. With offices in Los Angeles and Amsterdam, 72andSunny creates cultural impact on behalf of their clients. Clients include Activision, Anheuser-Busch, Carl’s Jr./Hardee’s, ESPN, Google, Samsung, Smirnoff, Sonos and Target.  Learn more about 72andSunny here.

Visit the AIGA UCLAx Facebook page for more information.  Sign up for the visit here or by calling 310.825.9971.

AIGA UCLAx event photos: UX for Dummies

Check out a few photos from your  AIGA UCLAx student group’s most recent event: UX for Dummies: An Interactive Panel for Total N00bs

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Panelists (from l-r) Jose Caballer, Chris Chandler, and Lynn Boyden

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(l-r) Lara Fedoroff, Paul Mendoza, Lynn Boyden, Chris Chandler, Jose Caballer, Adam Weidenbaum

 

For more images, please visit your student group’s facebook album and be sure to “like” it in facebook to keep up to date with future events.

AIGA Student Group Event Recap: Autry Museum Tour

Check out these images from your AIGA student group’s most recent event, a tour of the Autry Museum:

Faculty Adviser Shirin Raban writes:

I’d like to thank Patrick Frederickson on behalf of UCLA Extension AIGA Student Group for his thorough and very interesting behind the scenes tour to the Autry National Center on Friday July 20. We visited the running exhibits on “Jews in the Los Angeles Mosaic,” “Katsina in Hopi Life,”  “Art of the West,” and the upcoming exhibit, “Western Frontiers.”

We learned about the process of concept development and production of an exhibit including proposing ideas, researching cultures, working in a sustainable manner, vendor relationships and many other aspects all highlighting the importance of teamwork in a museum environment.

The tour included case studies of on why and how certain ideas had been developed in each exhibit. We got to hear the other story…

The highlight of the tour was being invited to the design studios downstairs, to go through the storyboards and timelines, and to experience first hand what is involved and expected from an exhibit designer. As high tech some of the final presentations were, they all originated as little sticky notes on the wall with scribbles written all over them, communicating concepts and aspirations.

Be sure to stay up to date with your AIGA student group by liking it on Facebook!

AIGA Portfolio Day

The 2013 AIGA Los Angeles Student Portfolio Day is tomorrow, April 20th! Click here to learn more.

We’re proud that UCLAx instructors John Beach, Allison Bloss, Patrick Fredrickson, Alvalyn Lundgren, and Henry Mateo have all been invited to join the panel of reviewers.

This will be a rewarding and promising opportunity!

 

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Duff by Design: An evening with Duff Goldman

Join the “Ace of Cakes,” Duff Goldman, for a night of inspirational words, thought-provoking discussion and the unbridled creativity of cake design!

We’ll begin with a tour of Charm City Cakes West, Team Duff’s west coast HQ for their legendary custom cake designs. Duff will then share his experiences as a designer, entrepreneur, and brand ambassador, followed by a Q&A. And finally, the pièce de resistance: a no-holds-barred cake design competition next door at Duff’s Cakemix, judged by the Duff-man himself.

Spaces are limited! Register today via this link.

AIGA Student Group Event: Physical Computing Workshop

Want to make lights flash, motors spin & computer-controlled Nerf machine guns? Join UCLAx Instructor Michael Newman (WordPress Design/Development, iPad Design/Development & HTML5) for a one day, hands-on AIGA student group workshop & learn to create interactive, computer-controlled electronics for art, entertainment & world domination.

All materials included – Each participant will receive an Arduino Leonardo, mini-breadboard, motor & small assortment of electronics components.

$50 – Limited Seats Available. December 8th, 1–5pm @ 1010 Westwood, B04 Mac Lab

Click here to enroll. (Class name when you click will say “Special Topics in Contemporary Design”)

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