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A&D Museum to feature DCA student’s work this Saturday

Huge congrats to DCA student Aneesha Bharadwaj, whose work will be featured this Saturday Nov 5th, 6-8 pm, at the A&D Museum, as part of this pop-up exhibition:

In Type: LA
A Celebration of Place
Poster Launch Party

10 students | 10 faculty | 10 neighborhoods
1 studio | 3 days

The completed series will be showcased at a special one-day event held at the A+D Museum in the Arts District in downtown Los Angeles. Limited signed editions will be available at the event.

Click here to RSVP.

Great work, Aneesha!

In Type LA

 

Course Spotlight: Design IV: Advanced Design Practice with John Beach

Raw Sugar Hand WashesIn this capstone course, DCA students get a chance to pull everything they’ve learned together to create collaborative design work, very similar to what they will soon experience in the “real world.” Outstanding Instructor award-winner John Beach shares more about it:

What brought you to this field?
In hind sight, after over 25 years in the field, I have discovered there were many things that brought me to the Graphic Design world. Whether it’s problem solving, building a brand for a client, helping someone realize their dreams, or just making something beautiful with image and typography, I get a huge amount of enjoyment doing what I do. I guess it all boils down to passion. Graphic design is a wonderful fusion of story telling and communication with problem solving. Under the best of circumstances, it’s always something new. I never get bored.

bodum_shotTell us about an especially rewarding project you’ve worked on and why you enjoyed it so much.
This sounds a bit cliché, but I try and find reward in all of my projects. A successful project to me is one where I have accomplished something I have never done before. Is it a growing experience? For instance, when Starbucks approached me to design a French Press for Bodum, I had never done anything like that before. The entire process was a learning experience that developed into a great product for both clients (Starbucks and Bodum), and I personally discovered what it takes to source materials, work with metals, and work within strict corporate guidelines, but still create within my own creative process. On the opposite end of the spectrum, I also get a great deal of pleasure discovering ways to make design for the  world around us. When I was starting out, I did a huge amount of nonprofit work. It may not be the best paying sector of the design world, but it is rewarding. Even today, one of my on-going projects is a line of body care products available in Target. The client has built in a feature that gives back to the community. It’s basically called “Buy a Bar, Give a Bar”. For every product they sell from their line, they donate a bar to a family in need. It’s a small gesture, but one that makes you love your job even more.

Why is your course, Design IV: Advanced Design Practice, important for my Design education?
This course is important for a couple of reasons. First of all, we will structure the course to resemble as much as possible a “real world” experience, both as a studio environment, and as you relate to the client. We will work as small groups on problem solving for a real organization in need of “rebranding”. This doesn’t mean just building a new logo, but in fact, looking at an organization (of your choice) and finding a way to build equity in that organization. Does that involve fund raising? Building brand awareness? Probably both, but as we will see, that might just be the tip of the ice burg. Again, problem solving and story telling join together to create a unique experience through the principles of design.

Do you have a sample assignment?Non Profit
Throughout the quarter, each team will be working with the same organization of their choice. Starting with a brand assessment, then building a creative brief and mission statement that describes their goals (as an on-going process), we will look to see how well each team is utilizing their design skills to rebuild the mission of their organization. You will spend the semester assessing and implementing change through real life contact. You will also be building a brand book/style guide for presentation on how to best solve these issues within your organization.

Thanks, John!

Enroll in Design IV: Advanced Design Practice today!

Course Spotlight: Graphic Design for Broadcasting

disneyFormer students of instructor Neal Weisenberg’s Graphic Design for Broadcasting course have been thrilled not only with how much they’ve learned, but also with the valuable industry connections they’ve made through the course’s numerous studio field trips and guest speakers. We asked Neal to share a little more about the course with us:

What brought you to this field?
Broadcast design offers a designer and a creative individual so much variety in the type of work that is produced within Broadcast facility (tv, cable, agency, production company, etc).

Tell us about an especially rewarding project you’ve worked on and why you enjoyed it so much.
I was lucky enough to get to produce a Disney Channel TTI. (THE TIME I…) spot featuring my nephew, who happens to be my hero.

Why is your course, Graphic Design for Broadcasting, important for my Design education?
Broadcast design and graphics are so important to all areas of entertainment.  This course will give you a taste of the “real” world agency/studio design field.

Do you have a sample assignment?
Below is a link to the type of work we will learning about and designing.

Thanks, Neal!

Enroll in Graphic Design for Broadcasting today!

 

Interview with UX student Hope Ndlovu

 

UX designer Hope Ndlovu

UI/UX designer Hope Ndlovu

Originally hailing from Johannesburg, South Africa, Hope Ndlovu is a UI/UX designer based here in Los Angeles. Below, she talks about her experience taking UX classes in UCLA Extension’s Design Communication Arts program and shares some of her work.

Tell us about how you got interested in UX and why you chose UCLA Extension.Hope

I became interested in UX after working at a startup and learning about creating user-centred products. I had just completed my Bachelors Degree in Psychology and I was in search of a discipline that would allow me to use my knowledge and fascination with human behaviour in a technical but also creative way. User Experience was the perfect marriage of both of those things. I chose UCLA Extension because of the great reputation the program has and the calibre of graduates they produce. I was also impressed to know that each and every instructor there was a working designer with great accomplishments. To me, that was important. I wanted to be learn from people who knew what they were talking about and cared about what they were teaching.

FullSizeRender (4)For someone who is new to UX, what should they know about getting started?
1. Spend time on your portfolio. A good portfolio represents your process and being able to articulate this in your different projects is important.

2. UX has many facets. Figure out where you fit in under that umbrella and work at becoming great at it.

3. Last but certainly not least- NETWORK! The UX community in Los Angeles is small and tight-knit. Going to different events will help you  meet people, keep up with new trends in the field, and hopefully land some awesome gigs.

What was your favorite UCLA Extension class and why?FullSizeRender

There were SO many! If I had to choose just one, it would have to be UX: Mobile First. I was taught by Julia Morton. Again, I loved the passion she had for what she was teaching but also how knowledgeable I found every class to be. I learnt things I thought I already knew!

FullSizeRender (2)What would be your dream job?

My dream job would be to work at an agency that values good UX, within a collaborative design team.

I know that there are things I don’t know, so I’m constantly seeking opportunities to learn and share ideas and ways of thinking. My philosophy is, if you find yourself not “Googling” anything anymore at your job, it’s time to move on.

 

Congratulations, Hope!

Interview with recent DCA grad Rodrigo Trabbold

It’s always a joy to spotlight recent DCA graduates who’ve grown immensely as designers through the course of the program. Rodrigo Trabbold answered our “big 5” questions and shared some of his work with us:

What brought you to the DCA program?Social media infographic flyer

I decided to be a part of the Extension program at UCLA because I was looking for a way into the entertainment design industry, which is very strong here in LA, and because I wanted to build a stronger portfolio, with more pieces related to entertainment design.

What were your favorite courses and why?

BenHoward_final_FINAL_713I loved all of the DCA program. My favorite courses were Entertainment Design, Design Fundamentals, Branding: Icons and Logos, and Publication Design.

As a designer, what does a potential project need to have for you to feel passionate about it?

In order for me to feel passionate about a project, the project needs to be creative and have a very strong concept and idea. A good project always leaves you thinking about it, or gives you a different perspective over a certain subject. In other words, in a way, it changes you.

If the phone rang right now and somebody offered you your dream design job, who are they, where do they work, and what’s the job?_Cover_1000

My dream job would be to work as a designer for Ignition or Art Machine, some of the biggest entertainment design agencies here in LA. I want to be part of this world, to create the key art for movies and video games, their Title Treatments, and posters.

Where do you see yourself professionally in 5 years?

Five years from now I would love to be a creative director of a good design studio or advertising agency.

trabbold

 

UX adventures with student Aneesha Bharadwaj

We’re thrilled to have launched our new User Experience certificate! In honor of this momentous occasion, DCA and UX student Aneesha Bharadwaj shares some thoughts on her UX education here at UCLAx and images of her projects:

Aneesha with her sensing project, Carpe Energia

Aneesha with her sensing project, Carpe Energia

Tell us about how you got interested in UX and why you chose UCLA Extension.

I have always been interested and curious about what makes good design. Questions like who is the user? what does he/ she like? why am I designing this product for them? why will they use my product? what will they be feeling and experiencing when they will use my product? These are important things I keep in mind and hope to answer with each of my designs.

Having my background in product design and design strategy it was really challenging to create design that engages the user and keeps him/her excited. My prior work experience in India was to get user research for consumer electronics. Find out why the existing product is failing and how our new design could help solve the problems. Then come back to the table after gathering data and map out user journeys. Thats what got me excited and more interested about User Experience because in the end if your user likes your product and continues using it without complains it is successful.

I was fascinated when I saw the variety of courses being offered at UCLA Extension. I am passionate about creating challenging design that enhances user interactions.

2For someone who is new to UX, what should they know about getting started?

They should have an inquisitive mind. Keep questioning themselves why a product/ service/ design out in the market is successful or unsuccessful and how it could be further improved.

Start with ‘Why’. I found Simon Sinek’s TED talk on how leaders inspire actions, starting with a golden circle really good as it states why should always start with “why” we design what we design.

Not feel hesitant about getting feedback for their design. Either from friends/ colleagues or through simple user feedback/ testing. As its important to have several testings done before your product/ service gets launched.

Being updated about new technology and design trends. I get excited with new innovations and how I can possibly use it in my designs.

What was your favorite UCLA Extension class and why?mom's hut

I have taken lot classes at Extension from Visual to UX to Interaction design. The instructors have been inspiring and motivating me to push my limits. I found design with electronics most fun. Playing with Arduino circuit boards and designing user interactions is the most intriguing. To a UX designer you want to hear from your user/s that your design is purposeful and solves the problem what they previously had.

At the end of the day, I want to combine my prior and new skills towards designing a product/ service that keeps my user/s participative and excited with my design.

What would be your dream job?

My dream job would be designing solutions that have long term impact. Be it digital agencies and design studios where I can keep learning and growing as a designer and focus my skills to enhance better user interactions. I am fascinated by the projects design studios like A Hundred Years work towards.

Great work, Aneesha!

Enroll in the User Experience certificate today!

Interview with DCA student Alyssa Sugimoto about her Getty Design Studio placement

The Getty Design Studio placement is an incredible opportunity for our DCA students to gain real world experience in one of Los Angeles’ top creative environments. This spring, Alyssa Sugimoto was chosen for this special opportunity. She shares about her experience, including images of projects she created, below:

A FREE calendar template for use in commercial or non-commerciall purposes. The calendar template MAY NOT be sold as a template, it can only be used by designers to create a template.

What projects did you work on during your placement?

My main project I worked on was the Getty’s 2017 Cats & Dogs Calendar. I had lots of fun designing the title and putting everything together, it’s a really cute calendar and I enjoyed working on it. Other projects I did were designing a letterhead for an upcoming show called  The Nude in Europe during the Renaissance, creating new sticker designs for the Education Department, putting together images for signs for an upcoming Remembering Antiquities show, and another fun one I did was design a logo and title for the Getty’s Free Family Fun page.

What did you find rewarding about them?

I found it very rewarding knowing that I helped out and contributed to the Getty’s design studio. This is my first time being in a design setting beyond the classroom so being able to see what it’s like outside the classroom and working with other designers was a great learning experience for me. It’s also exciting to know that your work is going to be seen by the public and I can’t wait to see the Cats & Dogs calendars in the Getty store. I also found it rewarding to be able to sit in on meetings and interact with other people beyond the design department, such as the curators and the museum store, and discuss my work with them.

FFFlogoWhat was it like being in a real design studio after being in the classroom for your DCA training?

It was a little intimidating at first. As mentioned before, this was my first design work experience beyond the classroom but everyone was very supportive and helpful and it helped me become more confident in my work and my own abilities. In the classroom, a lot of times it’s just me and my own work but in the design studio, it was very collaborative; everyone’s working together on various projects. It was neat seeing the different steps it takes to finish a project and be able to hear what is discussed in the meetings. I learned from this experience that there is so much more to design than I originally thought and it’s something I wouldn’t have known if I didn’t do the Getty Design Studio program.

What will you take away from this experience that will serve you in your future design career?LetterHead

This experience showed me that the possibilities with design are endless; there’s so much you can do with it and the experience made me even more excited about going into the design world. I am so grateful to have had the opportunity to work in and with the people in the Getty’s design studio. I feel more confident in my work and prepared for what lies ahead after I finish the DCA program.

 

Congrats, Alyssa!

It’s Your Show opens tonight!

Please join your fellow classmates and instructors this evening for the opening reception of It’s Your Show!

Friends and family are welcome. Light refreshments will be served.

1010 Westwood Center, 4th floor lobby and gallery
6:30-8:30pm, Friday, April 29th (tonight!)

See you there! Any questions, please call 310-206-1422.

It's Your Show 2015 opening

It’s Your Show 2015 opening

Mindi LaRose shares about her Getty Studio placement experience

The Getty Design Studio placement is an incredible opportunity for our DCA students to gain real world experience in one of Los Angeles’ top creative environments. This winter, Mindi LaRose was chosen for this special opportunity. She shares about her experience, including images of projects she created, below:

FINAL 11X17 College Night-1

What projects did you work on during your placement? 

A favorite project I worked on involved posters and social media designs for College Night at the Getty.  I was given free reign to design the poster, which would set the tone for the theme of this year’s campaign. Permission to use actual exhibited art was limited, so I incorporated my own photography. It is exciting to know the posters are up all over campuses in Los Angeles.  Another favorite project involved creating a new logo for a blog piece called “Connecting Cultures”. I worked closely with curators of the Getty Iris blog to create an icon withinin their logo with a nod toward a “cintamani” pattern. This pattern can be found in many pieces of art and textiles throughout history.  Other projects included a 2017 upcoming exhibition tram poster and table card, and the Getty 2017 calendar of 19th Century Masterpieces.

Design by Mindi LaRose

Design by Mindi LaRose

What did you find rewarding about them?

It was very rewarding to work side by side with designers in the beautiful Getty setting, to receive feedback on my work, watch and learn on the bigger projects they were assigned, and to sit in on meetings with curators, designers and donors. I enjoyed the independence and trust they had in me, as well, after being assigned a project. It was very rewarding to see the projects from beginning to completion, and the steps needed.

Getty Calendar Mindi LaRoseWhat was it like being in a real design studio after being in the classroom for your DCA training?

I love real assignments vs. homework: the excitement and urgency of a real problem that needs to be solved. There is so much value in on-the-job training and in learning the ways of each studio. My skills were put to the test and improved upon, my speed finishing projects increased, and just learning processes associated with printers (and having other resources available) was so valuable. I feel more confident that I can acclimate to real world design situations, after working in the Getty Design Studio.

FINAL Version 2 Connecting Cultures LOGOWhat will you take away from this experience that will serve you in your future design career?

The Getty experience reinforced my love for design and collaboration, and every bit of advice, feedback and hands-on experience will be used to help me move forward in my career.  I am grateful for the experience, and thank you to the Getty staff and the UCLAx DCA program for this opportunity.

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