Wondering what went into the production of this shot?
Check this out:
Wondering what went into the production of this shot?
Check this out:
One of our most popular electives is Package Design, where students bring all they’ve learned in the core courses to create innovative, problem-solving designs that strengthen their portfolios.
Instructor John Beach gave us some more insight into the course.
Why is this course important for my design education?
Package Design is a crucial element in the completion of your design education. It’s one of the final steps in understanding what branding is and how it directly effects the consumers process in making a choice of what products to buy, own, eat, or use. It acts as one of the final ways a producer of products can market their product to consumers.
As designers, it’s important that we help keep the client focused on what elements will ultimately make the product memorable, and under the best of circumstances, coming back for more! This course also further explores how typography, color and image can alter and persuade the consumer decision-making process.
What will I take away from this course?
This course gives a fantastic introduction to the power of strong packaging and branding by taking a look at a multitude of tasks developed to help you gain insight into what makes a great package. We start with an entertainment package. Obviously, this is a huge market in Los Angeles (specifically) and the design field in general. We will explore how to conceptually develop an idea into a container that promotes both the producers vision of their product, but more importantly, a package that the consumer will find intriguing enough to purchase, take home and use. We will explore the various methods used to design packaging. We will digitally render the first assignment.
The second assignment will be a hand building experience. Working with different substrates and templates we will explore the relationship between packaging and the presentation of food products and the challenges a specialty food product presents.
For the third exercise, we take a look at line extensions and what happens when you have multiple elements to package together. We combine vessels such as glass and plastic with paper, wood or cardboard, or if you choose, you can explore what happens in the sporting goods world when you have a product line with different sized items, and what is the best way to solve those issues.
The beauty of this class is that it gives you the opportunity to tailor your experience with directions in packaging you are most interested in. We will of course look at how packaging is changing in today’s post consumer waste world and how different elements can be altered or explored to make your solutions have smaller footprints within global consumer waste issues.
The spring quarter section of Package Design begins April 5th.
In Icons, Logos, and Logotype Design, students learn to develop comprehensive and memorable identities using symbols, logos, and trademarks while considering message reducibility, media variables, and usage standards.
Outstanding instructor award-winner Shirin Raban answered a few questions about the course for us.
And here is sample work from student Imelda Halim:
And from student Heather Malone:
January 18, 2012 06:45 – 08:30 PM
MacMall Retail Store
1505 Wilshire Boulevard
Santa Monica, CA 90403
Chevon Hicks will present workflow for Adobe Ideas and Adobe Illustrator.
Chevon has spent over 20 years in both the traditional and digital agency worlds, combining art and technology to bring digitally driven experiences to life. His career began in high school as an art department intern at ad agency Kresser/Craig, just as the agency world began to shift from creating ads by hand to doing everything on computers. This experience proved unique in that Chevon was steeped in the values of traditional design and advertising, an increasingly lost art these days, before being thrust headfirst into digital.
As a teenager he was old enough to master the old practices and young enough absorb the new technology that was rapidly taking over the industry. An eventual Fine Arts major at Otis/Parsons, Chevon applied his knowledge of technology to his artwork. Technology manifested itself as part of the creative process of traditional media and sometimes the execution of the work itself in the form of installations, paintings, sculptures and CD-ROM experiences. He felt that it was important to major in Fine Arts, not Advertising or Design, in order to give himself the broadest possible perspective on visual communication. Besides, he was learning advertising the real way — on the job, while putting himself through school.
In art school, Chevon became most well known for city-wide poster campaigns where the artist promoted himself. These “campaigns” expressed themselves as wheat pasted posters, uninvited lecture series and impromptu autograph sessions. The experiment was Warholian — the idea that putting something on a pedestal makes it great, ala the way Warhol’s Campbell’s Soup Cans were able to transcend the banal by being immortalized on canvas and viewed in a gallery setting. People would show up to Chevon’s lectures and autograph signings simply because it was “advertised”. These were the methods used to promote his work — the secret being that the campaign was the work itself. It was clear that he found it hard to escape his advertising industry influence, even within the incubator of a world-class fine arts program.
Chevon founded Heavenspot in 1997, two years out of college and has been creating amazing interactive ever since. Chevon’s expertise in interactive design has been recognized by The Webby’s, Communication Arts, HOW Magazine, The Hollywood Reporter, The FWA, Variety and BusinessWeek.
In addition to his duties at Heavenspot, Chevon teaches an undergraduate course at the USC School of Cinematic Arts entitled, “Interface Design for Games” in the Robert Zemeckis Center. His other passion is soccer, the beautiful game, which led him to the creation of a thriving adult’s league complete with corporate sponsorship.
Chevon lives in the Silverlake district of Los Angeles with his wife Stephanie and their son Ziggy.
Click here for more information.
The event is free! Please RSVP on the Adobe Illustrator User’s Group Facebook page.
Parking is free in the lot behind the store!
Green Graphics and Printing is a graphic and website design studio as well as an eco-friendly print shop. We have a casual and fun work environment in a pleasant atmosphere. The owner is a UCLA Extension DCA grad!
We are seeking a full or part time Graphic Design intern in our Woodland Hills office to gain hands on experience working with an extremely wide variety of projects. We work with both small and large companies and design everything from logos, stationery, postcards, and brochures, to product packing, books, custom die cut collateral and websites and many other different types of projects.
Please note, this is an unpaid internship, (although we usually give our interns a monetary gift at the end 🙂
– Knowledge of Photoshop and Illustrator. Knowledge of InDesign a plus.
– Ability to work in a fast paced environment and to take direction
– Must love dogs. We bring ours to work, and you can too if they get along with our big pooches!
– We are looking for someone who can work 2-3 days/ week 6-8 hours a day.
What you will do and learn:
• How to properly set up artwork for print and web
• Work start to finish on projects, and you will be allowed the use of some projects that you create to use in your portfolio.
• We never have the same job twice, so you will always have something new to work on!
What we will never ask you to do:
• You will never be made to run errands, get coffee, file papers, or do office work.
We are here to help give you real world experience and teach you tips and tricks you may not have learned in school. We will gladly help answer any questions, and you can even use our laser printer to make nice prints for your portfolio and other class projects, free of charge.
Please email us a resume and/or portfolio to email@example.com .
…and from all of us at UCLA Extension Visual Arts.
The group is showing no signs of slowing down in 2012, starting the year off with an evening with Jesse Farran, Director of Staffing Services for Onward Search Los Angeles, on January 18th at our Lindbrook Center building.
Jesse will provide tips and tricks on how to increase your success rate in your job search by appropriately standing out in the crowd.
The event is free and open to the public, though space is limited, so be sure to RSVP at http://jessefarran.eventbrite.com.
Our fantastic poster was created by design student, Noah Suppin. You can see more of his work here.
And if you haven’t already, stay connected by subscribing to the AIGA UCLAx Google group. Email firstname.lastname@example.org to join in.
Additional info about Visual Arts programs is available on this blog (look around!) as well as at:
If you have any questions, we’ll be happy to answer them once we’re back.
Winter quarter starts Monday, January 9, 2012.
It’s exciting enough when a student’s work is recognized in a professional competition, but when recent DCA graduate Molly Dain Suber Thorpe let us know that she and her employer, softfirm studios, won 1st, 2nd and 3rd place prizes at the AIGA (Re)Design Awards this fall, we were beyond thrilled.
Molly and softfirm submitted three projects in the “Social Responsibility” category as a for-profit firm.
You can check out their winning designs here.
When a student forwards me artwork from another student because she is so taken with it, I know I’m in for a treat.
Students were asked to create a dot matrix alphabet from something they saw around them, and Shyh-Shiun chose to use the UNEX Fall 2011 catalog cover designed by DCA instructor Masaki Koike. The quarterly catalog certainly is a ubiquitous fixture here at Extension, so it was so rewarding to see Shyh-Shiun’s clever reinterpretations: