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La Guerre des Post-It

Vive la office supply? One of my oldest friends works in the Parisian office of liquid natural gas utility GDF-Suez. Serious business, right? Making decisions that affect energy consumption on a global scale? More like making innovative design decisions on a very local scale, using those ubiquitous blocks of color with the sticky edges, Post-Its.

Here’s a rendition of Marilyn Monroe:

 Here’s Smurfette:

 

And Gromit, of Wallace & Gromit fame:

 

The building’s facade gives you a better sense of the scale of the time wasting-ahem-project:

 

But it doesn’t end there. Neighboring office buildings weren’t going to stand around with stacks of perfectly good Post-Its behaving on their supply closet shelves. Fifty employees of Societe Generale, the bank, stuck 9,000 notes in eight different colors to create a huge six storey representation of Asterix and Obelix:

  

The take away? The next time you visit your French banker or utilities representative, for a festive and well-received gift, consider preseting him or her with a stack of Post-Its.

Introducing New AIGA UCLAx Student Group President Benjamin Anik

Benjamin Anik

We’re proud to welcome Benjamin Anik as your new AIGA student group president! If you haven’t already, be sure to join the AIGA UCLAx Google group by emailing aiga.uclax@gmail.com.

Here’s a bit more about Ben as well as what’s in store for the AIGA UCLAx community in the New Year:

Tell us a bit about yourself and what led you to the DCA program.
 
Having gone to Undergrad as a studio artist at UC Santa Cruz, I knew I wanted to be in an artistic field. What led me to the DCA program was that when comparing similar programs at other schools, they all seemed very competitive and I felt that all the students were creating the same projects as one another, nothing unique.
 
At UCLAx I got the feeling that the program was more about helping me become a better artist and a better businessman. The DCA program not only has you creating a great portfolio, it also gives you experiences that are similar to those you will find once you leave the program. Real world skills with great tools as well as great portfolio pieces. 
 
Are you focusing your studies in one area or are you still exploring?
 
With the opportunities at UCLA Extension, I would hate to limit myself to just one field. I make sure I take a wide range of classes that the DCA program has to offer, ranging from Print to Web Design and Photography to Package Design.
 
When I leave the program I will be able to take on any clients’ design requests because of the many skills I have learned as well as the business experiences I have encountered. 
 
What can students expect for potential upcoming events this winter?
 
Students can expect a wide range of events coming up this year. From Group Workshops to help students understand multiple solutions for a single problem, to Field Trips and Guest Speakers that can show the unique perspectives of designers all around us. 
 
If students have ideas for events or studio tours, how can they reach you?
 
I am always available by email at BenjaminAnik@gmail.com for any questions regarding the program, teachers, classes, and events. I would love to hear what other students think and hopefully be able to answer all their questions and concerns.
 
When I am on campus, which is frequent, anyone can feel free to approach me and I will gladly talk with them.

In Conversation: Deborah Sussman and Andrew Byrom

WHAT: UCLA Extension instructor Andrew Byrom sits down with Deborah Sussman to discuss her celebrated career and their recent collaboration curating and designing the current A+D Museum exhibition: Eames Words. Chairs will be arranged with-in the exhibit space, giving the audience a unique opportunity to see the work as it being discussed.

WHERE: A+D MUSEUM, 6032 WILSHIRE BLVD. LOS ANGELES, CA 90036

WHEN: Thursday, December 8th from 6:30 – 8:30PM

Deborah Sussman started her career working with Charles and Ray Eames. During more than a decade at the Eames Office, she worked on seminal exhibits for IBM, the Government of India, and the Ford Foundation. She later opened her own studio and was joined by husband Paul Prejza in 1980. Sussman/Prejza & Company are at the forefront of environmental design working with Walt Disney Resorts, The Gas Company of Southern California, Hasbro Inc. and on the identity and environment of the 1984 Los Angeles Olympics. Sussman is a former AIGA board member and was the founder of AIGA Los Angeles.

Andrew Byrom is a graphic designer, typeface designer, and a Professor at California State University Long Beach. His clients have included The New York Times Magazine, Sagmeister Inc., and Pengiun Books. Byrom’s experimental type design has been honored by the TDC and AIGA – and can be seen in the December issue of Print Magazine and on the current UCLA Extension catalog cover.

Admission:

$15 Individual
$7 Student (w/valid ID)
A+D Members FREE

Ticket Purchase: www.aplusd.org/inconversation

Winter Quarter Getty Design Internship


Image of work done with previous intern, Sara Vadgama
 
THE WORK
The student will partner with a lead designer to develop graphic design solutions for various print ephemera connected with the Getty, including Education and Performing Arts. Work will involve collaborations with internal clients, production and web staff to coordinate deliverables. The Design Studio is a fast-paced, deadline-driven, creative environment that develops high quality design solutions.
 
THE SITUATION
The Design Studio at the Getty will offer a fully set-up MAC workstation for the successful student candidate. The Internship position is 16 hours per week. The work must be carried out at the Getty Center Design Studio. Allocation of hours can be flexible —ideally the intern would be here two 8 hour days per week (8:30 – 5:30 with a 1 hour lunch break), and option 2 would be four 4 hour days (8:30-12:30 or 1:30-5:30).
 
QUALIFICATIONS
•Working knowledge of InDesign and CS4 programs.
•Ability to generate a design solution quickly and carry it through to completion.
•Strong communication skills.
• DCA certificate candidate.
 
APPLY
Send your resume, cover letter and three work samples to dca@uclaextension.edu by Friday, Dec. 16. I’m happy to help you prepare your application and answer additional questions or put you in touch with past interns.

Typography field trip explores the “the uncommon beauty of common things”

Instructor Andrew Byrom shared two exhibits with his students, the first called California Design, 1930–1965: “Living in a Modern Way” at LACMA, part of the Pacific Standard Time project celebrating the birth of the L.A. art scene.

The class then hustled across Wilshire Blvd. before it was shut down for President Obama’s motorcade to the Architecture and Design Museum, where Andrew discussed “the uncommon beauty of common things” at the exhibit on Charles and Ray Eames he co-created with Deborah Sussman.

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Interview with Masaki Koike

UCLA Extension Design Communication Arts instructor Masaki Koike won a Grammy Award in 2008 for his design of the “What It Is: Funk Soul & Rare Grooves” box set from Rhino Records. He sat down with UCLA Extension’s Karen Lauritsen to talk about the design project and the “Design Fundamentals” course he teaches at UCLA Extension.

 

Interview on UX with Jeroen Hermkens

This interview between Karen Lauritsen and Jeroen Hermkens originally appeared on thewhiteboards.

Jeroen Hermkens is an award-winning Dutch interaction designer with 15 years of experience making technology transparent and easy to use for a wide variety of consumer, government, and business projects. He is the founder of Het is Simpel (It is Simple), which specifically focuses on interaction, communication, and concept design.

Jeroen has taught User Experience (UX) design online from Rotterdam for the Design Communication Arts Program since 2009. Wonder what kind of experience you’d have in the class? Recently, Jeroen put together a great page of student experiences and sample projects here from the spring 2011 quarter. Check it out!

I also asked him a few questions about the field via email:

When people ask you what you do, how do you explain it?
It can get confusing [very fast] for people if I try to explain them that, depending on the assignment, I do Interaction Design, UX Design, Information Architecture, Communication Design or Conceptual Design. I usually say, ‘I make technology easy to use’. This always sparks a conversation.

When you’re teaching UX Design, what do you consider the most critical principles that students come away with?
To trust their intuition and create an open mindset to WHY users are doing what they are doing. In the end the WHY is always something very basic.

What are companies looking for when they hire a UX Designer, both in terms of skills and portfolio?
Companies who do not understand UX are looking for nice graphics and flashy Flash presentations. Companies understanding UX look for thoughtful concepts and excellent execution.

What have students said they enjoy most about the course? What is the most difficult for them?
The main thing I am teaching is letting go of the judgements of how it should be or students think it should be. When students get this a complete new world opens up in which good UX design becomes much more easy. Students who are not able to make this step struggle a lot inside rather ‘normal’ projects.

What have you learned from teaching UX Design?
I have been involved in Interaction Design since ’94 so a lot of the theory I have discovered myself. It was very interesting to see a lot of formal documentation on topics I had figured out in my own way. Ever since, I enjoy following all kind of expert views.

Any student success stories that you know of, like someone being hired?
In my last course one of my students got his first UX Design job. He applied at a major healthcare company, had interviews, they liked the mindset he created in the course, [along with] his wireframes and the iPad2 app he designed within the course project. Over the last [few] years I have had emails from several students who got into the UX field as a result of the course.

Check out Het is Simple, Jeroen’s company.

The Awesomeness that is the IDEO Way


Fred Dust from IDEO taking questions after his presentation on designing for scale

Last night’s DCA AIGA Student Group event was fantastic, with a standing-room only crowd of about 100 eager listeners packed into a classroom in Lindbrook. Fred Dust educated us on the ways of thoughtful, empathetic and strategic design that is the IDEO way.


Andrew Kutchera and Fred Dust

My personal highlights:

– The visuals, which included a photo of Fred’s dog (and connected story)
– Stories of Peruvian women who are change agents in their communities
– Distilling the diversity of our citizenry into four behavior types that can then be targeted when teaching said citizens how to access their social security
– Homemade bundt cake at the back of the room
– Seeing students I know and connecting them to one another and their instructors
– Fred’s sense of humor, which is up my humor alley
– Thanking Lutska for her years of service!

I took many photos and tried to capture how inspired and abuzz we all were. Love, hope, bravery!

What were your highlights?


Lutska Mamos, Fred Dust, Aileen Tu

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