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Course Spotlight: Art Direction Bootcamp with Anya Farquhar

We’re offering an exciting new elective online this fall called Art Direction Bootcamp. Instructor Anya Farquhar tells us more about it:

Why is Art Direction Bootcamp important for my design education?

Learn how to hone your designs skills, articulate the success of your designs, and communicate clearly with teams or clients. The research, design, communication and presentation skills learned in this class will help you grow as a leader – whether you become an Art Director or work with one.

Do you have a sample assignment we’ll be working on?

We will be working on one campaign throughout the course, from research to execution. We will explore the history of art direction as well as learn how to fill out a creative brief. The final result of the course will be a completed campaign and pitch. See the sample in the gallery below!

Using your design skills, we will focus the course on bringing a campaign to life with a purposeful and thoughtful combination of imagery, typography, composition, hierarchy, and color. We will also learn how to present your work by articulating how it meets the client’s goals.

What will I take away from this course?

  • A skillset for researching any design project
  • Understanding of typography history, how to select a typeface, and how to design the written word
  • Understanding of color theory, psychological and historical
  • A keen eye for considering imagery, including illustration and photography
  • Toolkit of questions to ask your client (or yourself)
  • Toolkit of answers using your new visual skill set

Check out this sample final project:

Enroll in Art Direction Bootcamp today!

Final projects – Design II: Collateral Communication

Thank you to Henry Mateo and the students of his winter 2018 quarter Design II: Collateral Communication course for sharing their final project presentations! In this advanced course, students create a brand “from soup to nuts” including concept, target audience, brand drivers, logo, letterhead, packaging, and any other collateral the student imagines.

Check out the gallery below:

 

Congrats to these students on some amazing final projects!

Course Spotlight: Game-Based Learning

It’s always exciting to offer new elective courses, especially in the burgeoning field of game design and learning. This summer, we’re offering the new 2-unit online course Game-Based Learning. Instructor Randall Fujimoto tell us more about it:

Why is this course important for my design education?

This course is important for design students because of two main reasons: 1) To become familiar with game design in relation to learning, and 2) To understand the design implications of designing for the gameful mindset generation.

Game Design
With approximately 2.2 billion active gamers worldwide, games are fast becoming the most important media of our time. Therefore, any good design education needs to include the study of game design. Game designers are typically interested in designing all aspects of a game, including gameplay, art and animation, environment design, sound and music, and user interfaces, in order to make games engaging and fun. In this course, we look at the design of games not only as it relates to engagement but also, and more importantly for educators, how it relates to learning.

Gameful Mindset
In the U.S., the average 21-year-old person has played an estimated 10,000 hours of video games. The sheer amount of gameplay hours has undoubtedly had an effect on the way that today’s “gamer generation” thinks and learns. They have developed what we call a “gameful mindset,” which describes the unique ways in which gamers think, learn, and live their lives. Anyone who is designing anything for the gamer generation needs to understand how a gameful mindset affects the way these people learn how to use what they are designing. This course can help future designers become familiar with the characteristics of a gameful mindset and how they relate to learning.

Do you have a sample assignment we’ll be working on?

One assignment will have teams working on designing a lesson plan or learning activity centered around using an existing video game to help students learn. In order to design such a lesson plan or learning activity, teams will have to identify one or more learning outcomes and objectives, conduct research on existing video games that can be used for these outcomes and objectives, and then create a design plan that details the entire learning process. Teams will share their completed design plans with the entire class to get feedback and improvement ideas.

What will I take away from this course?

This course will give you a solid knowledge base about the various aspects of game-based learning and how to design various learning activities that utilize games and game-like thinking. The course will cover video games, educational games, game design projects, gamification of courses, and other topics related to game-based learning, including the intrinsic motivations inherent in game-based learning activities.

Thank you, Randall!

Enroll in Game-Based Learning today.

Design IV Student Project Spotlight: Aviva Family and Children’s Services

We’re highlight three of the outstanding group projects created by students of John Beach’s fall Design IV: Advanced Design Practice course.

Next up: Aviva Family and Children’s Services by Jonas Lin, Yuling Liang, Flora Zhuang.

First John gives us an overview of the course:

Students get the opportunity to choose a real life non-profit organization to rebrand, refresh and reorganize the public’s perception of its value. We start with branding, and through web presence, social media and virtually any other method such as (but not limited to) pop up events, exhibitions, advertising, curated exhibitions (all of which the teams design), we look at ways to build awareness, extend and develop funding possibilities, or change social perceptions. The teams leave with an extraordinary brand/look book for their portfolios that chronicles the process.

Check out the students’ work below:

Great work, team!

Design IV Student Project Spotlight: Days For Girls

We’re highlight three of the outstanding group projects created by students of John Beach’s fall Design IV: Advanced Design Practice course.

Next up: Days for Girls by Carla Pera and Man Ting Kong.

First John gives us an overview of the course:

Students get the opportunity to choose a real life non-profit organization to rebrand, refresh and reorganize the public’s perception of its value. We start with branding, and through web presence, social media and virtually any other method such as (but not limited to) pop up events, exhibitions, advertising, curated exhibitions (all of which the teams design), we look at ways to build awareness, extend and develop funding possibilities, or change social perceptions. The teams leave with an extraordinary brand/look book for their portfolios that chronicles the process.

Check out the students’ work below:

Excellent work, Carla Pera and Man Ting Kong!

Summer Quarter Getty Design Studio Placement

Work done by previous DCA intern, Naomi Hotta

Work done by previous appointee, Naomi Hotta

Applications due Sunday, June 10.

THE WORK
The student will partner with a lead designer to develop graphic design solutions for various print ephemera connected with the Getty, including Education and Performing Arts. Work will involve collaborations with internal clients, production and web staff to coordinate deliverables. The Design Studio is a fast-paced, deadline-driven, creative environment that develops high quality design solutions.

THE SITUATION
The Design Studio at the Getty will offer a fully set-up MAC workstation for the successful student candidate. Work must be carried out at the Getty Center Design Studio.  The position is 12 hours per week, with preference for 2 six hour days (Tuesday, Wednesday, or Thursday 8:30 – 3:30 with 1 hour lunch break).

PAG 39-40

Getty Center

QUALIFICATIONS
• Working knowledge of InDesign and other Adobe CC programs.
• Ability to generate a design solution quickly and carry it through to completion.
• Strong communication skills.
• DCA certificate candidate.

APPLY
Send your resume, cover letter and three work samples to dca@uclaextension.edu by Sunday, June 10.

Need help with your cover letter? Kate can help: dca@uclaextension.edu

Design IV Student Project Spotlight: LA Makerspace

It’s our pleasure to highlight some of the outstanding group projects created by students of John Beach’s fall Design IV: Advanced Design Practice course!

First John gives us an overview of the course:

Students get the opportunity to choose a real life non-profit organization to rebrand, refresh and reorganize the public’s perception of its value. We start with branding, and through web presence, social media and virtually any other method such as (but not limited to) pop up events, exhibitions, advertising, curated exhibitions (all of which the teams design), we look at ways to build awareness, extend and develop funding possibilities, or change social perceptions. The teams leave with an extraordinary brand/look book for their portfolios that chronicles the process.

We begin with the team comprised of Shadalene Adamos and Natalie Mizrahi. The name of the non-profit organization the group rebranded is LA Makerspace:

Excellent work, Shadalene and Natalie!

The 2018 Certificate Graduation ceremony is fast approaching!

DATE: Friday, June 22, 2018

LOCATION: Royce Hall, UCLA Main Campus

KEYNOTE SPEAKER: : Frank Pearce, Co-Founder and Chief Development Officer, Blizzard Entertainment, Technical Mgmt Program Keynote Speaker and Participant, UCLA Samueli School of Engineering and Applied Science Alum

THEME: Dare to Dream

PROCESS TO PARTICIPATE:

  1. OPT-IN

Students who are potentially eligible to participate (have completed their certificate between Fall 2017, Winter 2018, Spring 2018 or are in progress to complete by Summer 2018) received an email with instructions to log in to Destiny to complete the Opt-In application to request an E-invitation in May. The deadline to opt-in is Tuesday, May 1, 2018, after which students will have to contact their Program Rep or SAO to be manually added.

  1. E – INVITATIONS

Graduation e-invitations will go out by email in early May to those students who opted in. This invitation will include ticketing information. Tickets are available for purchase at the UCLA Central Ticket Office (CTO) via link in the e-invitation. While graduates do not have to pay for their ticket, they must still obtain one via ticketmaster, print and bring with them for admission to Royce Hall. Four (4) additional tickets may be purchased for guests at $20 each.

For more detailed information regarding graduation, including attendance & ticket information and a graduation day schedule, please visit: http://graduation.uclaextension.edu.

Should you have any additional questions, please feel free to reach out!

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